50 Sponsorship Deals of the Week: 17/04/14 April 17, 2014 1 Kings XI Punjab Announce Tata Motors as Title Sponsor for New IPL Season Thursday, 17 April 2014 2 Blood Hound to Sponsor Indianapolis Colts Thursday, 17 April 2014 3 Mitre Becomes Official Supplier to 2014 AFF Suzuki Cup Thursday, 17 April 2014 4 Mizuno to Sponsor Inaugural World Baseball Softball Congress Thursday, 17 April 2014 5 UFC’s Tim Kennedy Signs NanoTech Sponsorship Thursday, 17 April 2014 6 Total Renews Title Sponsorship of Blancpain Endurance Series Race Thursday, 17 April 2014 7 NHRA Renews Lincoln Technical Institute Partnership Thursday, 17 April 2014 8 Aurelian Sports to Title Sponsor 2014 German Pole Sports Championships Thursday, 17 April 2014 9 Manchester City Women’s Sign New Training Wear Partner Wednesday, 16 April 2014 10 ŠKODA Extend Rapha Condor JLT Cycling Sponsorship Wednesday, 16 April 2014 11 MasterCard Becomes Worldwide Partner of Rugby World Cup 2015 Wednesday, 16 April 2014 12 Luvo to Sponsor New York Yankees Wednesday, 16 April 2014 13 Texas Rangers Inks Memorabilia Deal with Fanatics Wednesday, 16 April 2014 14 Brisbane Roar Extend with Principal Partner The Coffee Club Wednesday, 16 April 2014 15 Moët & Chandon to Title Sponsor Newmarket’s July Festival Wednesday, 16 April 2014 16 Potawatomi Bingo Casino Named Official Gaming Partner of Road America Wednesday, 16 April 2014 17 Intersport to Title Sponsor Badminton’s 2014 European Championships Wednesday, 16 April 2014 18 Olympic Beach Volleyball Star Kerri Walsh Jennings Becomes ASICS Ambassador Wednesday, 16 April 2014 19 Friends Life to Title Sponsor Inaugural Women’s Tour Cycle Race Wednesday, 16 April 2014 20 Living Essentials to Sponsor MLL’s Rob Pannell Wednesday, 16 April 2014 21 OCBC Bank Named Official Card Sponsor of WTA Championships Singapore Wednesday, 16 April 2014 22 E-Lites Renews British Superbikes Championship Partnership Tuesday, 15 April 2014 23 Delhi Duty Free to Sponsor Delhi Daredevils for IPL 7 Tuesday, 15 April 2014 24 Volvo Ocean Race Name Maersk Line as Shipping Partner for 2014-15 Tuesday, 15 April 2014 25 McLaren Mercedes Expand Gillette Partnership Tuesday, 15 April 2014 26 Amlin Plus to Sponsor Italian Jockey Andrea Atzeni Tuesday, 15 April 2014 27 RNTS Media Partner with Clipper Race’s Invest Africa Yacht Tuesday, 15 April 2014 28 Singapore Airlines Becomes New Title Sponsor of Singapore GP Tuesday, 15 April 2014 29 HotelPlanner to Title Sponsor PGA EuroPro Tour Tuesday, 15 April 2014 30 NBA All-Star Damian Lillard Renews Endorsement Deal with Adidas Tuesday, 15 April 2014 31 Movistar Increase Presence in MotoGP through Aragón Title Sponsorship Tuesday, 15 April 2014 32 UST Global Strike Three Year Sponsorship Deal with IPL Franchise Chennai Super Kings Tuesday, 15 April 2014 33 London Duathlon Secures Trek Sponsorship Tuesday, 15 April 2014 34 Houston Astros Renew Partnership with Food & Beverage Provider Aramark Monday, 14 April 2014 35 New York Cosmos Announces Seiko as Official Timekeeper Monday, 14 April 2014 36 Audio-Technica Extends Deal as Official Headphone Supplier for South Sydney Rabbitohs Monday, 14 April 2014 37 Mississippi State University Inks Adidas Extension Monday, 14 April 2014 38 Global Thermostat Signs on as Partner of Formula E Championship Monday, 14 April 2014 39 Royal Challengers Bangalore Announce Huawei Sponsorship Monday, 14 April 2014 40 Delhi Daredevils Unveil Quikr as New Principal Sponsor Monday, 14 April 2014 41 Sporting Kansas City Selects Official Solar Energy Solutions Provider Monday, 14 April 2014 42 London Triathlon Seals New Official Hydration Partner Monday, 14 April 2014 43 Club Car Becomes Official Golf Cart Supplier for Solheim Cup 2015 Monday, 14 April 2014 44 Fashion Brand Robert Graham to Sponsor KV Racing’s Townsend Bell at Indy 500 Monday, 14 April 2014 45 32Red Replaces Blackthorn as Rangers New Shirt Sponsor Monday, 14 April 2014 46 Bernard Richards Becomes Official Timepiece of Virginia International Raceway Monday, 14 April 2014 47 Konica Minolta Sponsor Wayne Taylor Racing for United SportsCar Championship Monday, 14 April 2014 48 AC Milan Welcomes Toyo Tire as Premium Sponsor Friday, 11 April 2014 49 Maria Sharapova Becomes Co-Owner of Skincare Brand Supergoop! Friday, 11 April 2014 50 Manchester United Inks New Sponsorship Deal with Serbian Bank Friday, 11 April 2014 More for you ISSA and ANOC join forces to bring Islamic Solidarity Games to global… General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+
