50 Sponsorship Deals of the Week: 12/04/13 April 12, 2013 1 Jamba Juice Becomes Official Blended Fruit Beverage & Smoothie of Rock ‘n’ Roll Marathon Series Friday, 12 April 2013 2 Milwaukee Brewers Forges New Partnership with Bonk Breaker Friday, 12 April 2013 3 Velosure Named Official Cycling Insurance Partner of Tour of Britain Friday, 12 April 2013 4 Tata Joins Boston Marathon as Official Technology Consulting Partner Friday, 12 April 2013 5 RBC to Sponsor Marussia F1 Starting from Chinese Grand Prix Friday, 12 April 2013 6 Craig Alexander Becomes Official Ironman Ambassador Friday, 12 April 2013 7 Derby Extend Sponsorship Deal with Local Businessman Don Amott Friday, 12 April 2013 8 Decathlon Named Official Clothing Supplier of Geneva Marathon Friday, 12 April 2013 9 Nairn Golf Club to Sponsor Ladies European Tour Rookie Pamela Pretswell Friday, 12 April 2013 10 Triathlon Events in San Diego Get New Sponsors Friday, 12 April 2013 11 Alaska Coffee to Sponsor Caterham F1 Reserve Driver Alexander Rossi Friday, 12 April 2013 12 Mercedes Makes Michael Schumacher Official Ambassador Thursday, 11 April 2013 13 Squash Star Low Wee Wern Gets AirAsia as Sponsor Thursday, 11 April 2013 14 Ireland Coach Giovanni Trapattoni Becomes Fiat Ambassador Thursday, 11 April 2013 15 Justin Rose to Endorse British Airways Thursday, 11 April 2013 16 ACTIVE Network Secures Ironman Sponsorship Thursday, 11 April 2013 17 Tsogo Sun Renews Western Province Rugby Sponsorship Thursday, 11 April 2013 18 Fatburger to Sponsor University of Southern California Athletics Program Thursday, 11 April 2013 19 Scunthorpe United Extends Shirt Sponsorship Deal with Rainham Steel Thursday, 11 April 2013 20 Rudy Project Becomes Official Eyewar of HITS Triathlon Series Thursday, 11 April 2013 21 Red Bull & McLaren Mercedes Reveal New Sponsors Ahead of Chinese Grand Prix Thursday, 11 April 2013 22 Caixa Econômica Announces Major New Investment in Brazilian Paralympic Committee Thursday, 11 April 2013 23 Stanley Black & Decker Extends MotoGP Sponsorship Thursday, 11 April 2013 24 Liberty Tire Becomes Official Tire Recycler of NASCAR Thursday, 11 April 2013 25 Ernst & Young Joins 2014 Gay Games as Platinum Sponsor Wednesday, 10 April 2013 26 SnapSports to Provide Flooring for Junior Volleyball Association’s World Challenge Wednesday, 10 April 2013 27 NFL’s Aaron Hernandez Becomes New Face of Puma Wednesday, 10 April 2013 28 Dom Reilly Named Official Supplier of Williams F1 Wednesday, 10 April 2013 29 Alert Energy Caffeine Gum to Sponsor Joe Gibbs Racing at Kansas Speedway Wednesday, 10 April 2013 30 Adam Scott to Endorse Japanese Brand UNIQLO Wednesday, 10 April 2013 31 Crédit Agricole Named Official Banking Partner of 2014 World Equestrian Games Wednesday, 10 April 2013 32 Compassion Internationa to Sponsor Nascar Driver Blake Koch Wednesday, 10 April 2013 33 Wolves Sign Whathouse.co.uk as Main Sponsor Wednesday, 10 April 2013 34 RFU Continues Support of Rugby Expo Wednesday, 10 April 2013 35 Werner Remains Official Ladder of NCAA Division I Women’s Basketball Championship Tuesday, 09 April 2013 36 England Hockey Announce Landmark Partnership with NOW: Pensions Tuesday, 09 April 2013 37 Mobile Technology Brand yo2mo Gets Middlesex Cricket Shirt Sponsorship Tuesday, 09 April 2013 38 Choice Hotels Secures Naming Rights to Australia’s PGA Pro-Am Series Tuesday, 09 April 2013 39 Brazil’s Ronaldo Joins PokerStars as Ambassador Tuesday, 09 April 2013 40 Compressport Named Official Compression Partner of IRONMAN UK Tuesday, 09 April 2013 41 ChyronHego Becomes Data Partner for Bundesliga Tuesday, 09 April 2013 42 Kellogg Secures Major League Baseball Sponsorship Deal Tuesday, 09 April 2013 43 Snowboarder Jeremy Jones Endorses Vermont Peanut Butter Monday, 08 April 2013 44 Abbey Travel Named Official Travel Supplier of Cricket Ireland Monday, 08 April 2013 45 Rory McIlroy Becomes Omega Brand Ambassador Monday, 08 April 2013 46 Aon Expands Manchester United Sponsorship to Include Naming Rights of Training Ground Monday, 08 April 2013 47 Generali Becomes Official Insurance Partner of MotoGP Monday, 08 April 2013 48 MLB’s Josh Hamilton Extends Vita Coco Endorsement Friday, 05 April 2013 49 Royal Southern Yacht Club’s Friday Series gets Gaastra Sponsorship Friday, 05 April 2013 50 Betfair Ends Blue Square Premier’s Title Sponsorship of Football Conference Friday, 05 April 2013 More for you ISSA and ANOC join forces to bring Islamic Solidarity Games to global… General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+
