50 Sponsorship Deals of the Week: 11/04/14 April 11, 2014 1 AC Milan Welcomes Toyo Tire as Premium Sponsor Friday, 11 April 2014 2 Maria Sharapova Becomes Co-Owner of Skincare Brand Supergoop! Friday, 11 April 2014 3 Manchester United Inks New Sponsorship Deal with Serbian Bank Friday, 11 April 2014 4 Olivier Giroud Becomes New Face of Hugo Boss Friday, 11 April 2014 5 Geico to Sponsor Cody Webb for Motorcycle Endurocross Season Friday, 11 April 2014 6 Hankook To Sponsor 24H SERIES Friday, 11 April 2014 7 Clevite Named Official Bearing of International Hot Rod Association Friday, 11 April 2014 8 Land Rover Extend Sponsorship of Kentucky Three-Day Event Thursday, 10 April 2014 9 Etihad Airways & Jet Airways to Sponsor Mumbai Indians Thursday, 10 April 2014 10 Olympic Medalist Leo Manzano Secures New Sponsor Thursday, 10 April 2014 11 Espolòn Tequila Sponsors MotoGP World Championship Thursday, 10 April 2014 12 Matchroom Sport Sign Boxer James DeGale Thursday, 10 April 2014 13 SSE Secures Naming Rights to Wembley Arena Thursday, 10 April 2014 14 Oberto Announces Clint Dempsey & Brian Urlacher as New Ambassadors Thursday, 10 April 2014 15 Reigning IPL Champions Mumbai Indians Announce BlackBerry Partnership Thursday, 10 April 2014 16 Velosure Remains Official Cycling Insurance Partner of Tour of Britain in New Deal Thursday, 10 April 2014 17 Sherwin-Williams to Sponsor HScott Motorsports at Darlington Raceway Thursday, 10 April 2014 18 International Motorsports Hall of Fame Renews ARCA Racing Series Sponsorship Thursday, 10 April 2014 19 Oxford United Extends Isinglass Consulting Sponsorship Thursday, 10 April 2014 20 Fox Business Network Sponsors Golfer Jason Dufner Wednesday, 09 April 2014 21 Unibet to Sponsor 2014 Stockholm Marathon Wednesday, 09 April 2014 22 David Beckham Partners with Diageo to Launch New Scotch Whisky Wednesday, 09 April 2014 23 World Cup Sponsor AGC Signs Luis Figo as Ambassador Wednesday, 09 April 2014 24 Cleveland Indians Announce ShoreTel Partnership Wednesday, 09 April 2014 25 Ford Becomes Official Automotive Partner of IMSA Wednesday, 09 April 2014 26 Manny Pacquiao Secures Organo Gold as New Sponsor for Bradley Fight Wednesday, 09 April 2014 27 Bass Pro Shops to Sponsor Richard Childress Racing’s Austin Dillon for Two Races Wednesday, 09 April 2014 28 Pro Taper Named Official Handlebar of GEICO EnduroCross Series Wednesday, 09 April 2014 29 Rheem to Sponsor James Buescher for 2014 NASCAR Nationwide Series Wednesday, 09 April 2014 30 Jerky Brand Oberto to Sponsor Tough Mudder Obstacle Series Wednesday, 09 April 2014 31 Monster Energy Expands Professional Bull Riders Sponsorship Wednesday, 09 April 2014 32 Rochdale Extends with Shirt Sponsor Wednesday, 09 April 2014 33 Kurt Manufacturing Reveals Cycling Sponsorship Lineup Tuesday, 08 April 2014 34 Skins Extends Support of Qantas Wallabies Tuesday, 08 April 2014 35 Marseille Stay on Time with New Watch Partner Tuesday, 08 April 2014 36 Northwestern Mutual Extends NCAA Deal Until 2020 Tuesday, 08 April 2014 37 Chipita Becomes Official Snack of 2014 Turkish Airlines Euroleague Final Four Tuesday, 08 April 2014 38 Force India Announce Partnership with Gatorade Following Strong Bahrain GP Finish Tuesday, 08 April 2014 39 William Hill to Title Sponsor World Darts Championship Tuesday, 08 April 2014 40 New York Yankees Selects Pennington Seed as Official Lawn Care Company Monday, 07 April 2014 41 Manchester City Partner with Training Equipment Brand TRX Monday, 07 April 2014 42 Lynx to Sponsor Women’s British Open Monday, 07 April 2014 43 Ricoh to Sponsor Golfer Charley Hull Monday, 07 April 2014 44 Kia Extends World Archery Partnership Monday, 07 April 2014 45 Newegg Extends Sponsorship of 2014 Formula DRIFT Championship Monday, 07 April 2014 46 Specsavers Agrees ECB Partnership to Sponsor Umpires Monday, 07 April 2014 47 Nissan Joins UEFA as Champions League Sponsor Monday, 07 April 2014 48 Esurance to Sponsor Victoria Azarenka Friday, 04 April 2014 49 FIH Announces Loughborough University as Official Innovation Partner Friday, 04 April 2014 50 Werner Named Official Ladder of NCAA Men’s Championship Game Friday, 04 April 2014 More for you ISSA and ANOC join forces to bring Islamic Solidarity Games to global… General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+
