50 Sponsorship Deals of the Week: 10/01/14 January 10, 2014 1 Leeds United Ink Innovative Partnership with San Francisco 49ers Friday, 10 January 2014 2 Sauber F1 Renew Partnership with Tequila Brand Jose Cuervo Friday, 10 January 2014 3 Golf Star Martin Kaymer Reveals Mercedes-Benz Endorsement Friday, 10 January 2014 4 Deltran Battery Expands Rahal Letterman Lanigan Racing Sponsorship Friday, 10 January 2014 5 Dubai Duty Free Renew Omega Dubai Desert Classic Sponsorship Friday, 10 January 2014 6 Jack Daniels Inks Texas Rangers Partnership Friday, 10 January 2014 7 Rheem Becomes Primary Sponsor for RAB Racing’s James Buescher Friday, 10 January 2014 8 Hamilton Tiger-Cats Sign New Spirit Sponsor Friday, 10 January 2014 9 ASICS Reveals New Brand Ambassadors for 2014 Friday, 10 January 2014 10 DICK’S Sporting Goods to Title Sponsor High School National Basketball Tournament Friday, 10 January 2014 11 Lotto Bayern Renew FC Nuremberg Partnership Thursday, 09 January 2014 12 Burns Pet Nutrition Sponsors Welsh Champion Hurdle Thursday, 09 January 2014 13 Ferodo Racing Signs Sponsorship Deal with Michelin Clio Cup Race Series Thursday, 09 January 2014 14 Radwanska Becomes Ambassador for Luxury Watch Manufacturer Rado Thursday, 09 January 2014 15 NASCAR’s BK Racing Extend ZAK Products Partnership Thursday, 09 January 2014 16 Novak Djokovic Becomes Brand Ambassador for Peugeot Thursday, 09 January 2014 17 Hitachi to Sponsor Helio Castroneves for 2014 IndyCar Season Thursday, 09 January 2014 18 Marcel Siem Signs New Sponsorship Deal to Use Wilson Clubs Thursday, 09 January 2014 19 Another Official Sponsor Secured for Men’s EHF EURO 2014 Thursday, 09 January 2014 20 NHL’s Devils and NBA’s 76ers Become First US Professional Sports Teams to Partner with Gambling Company Thursday, 09 January 2014 21 Sochi Medal Hopeful Marie-Michele Gagnon Becomes Sunshine Village Ambassador Wednesday, 08 January 2014 22 Bayern Munich Announces Two-Year Partnership with Henkel Wednesday, 08 January 2014 23 Muc-Off Named Official Supplier of Team Sky Wednesday, 08 January 2014 24 J.P. Morgan Extends Round the Island Race Sponsorship Wednesday, 08 January 2014 25 Diamondback Cycles Announce Partnership with Optum Pro Cycling Wednesday, 08 January 2014 26 TD Bank Acquire Naming Rights to Ottawa’s Lansdowne Park Sports Complex Wednesday, 08 January 2014 27 Tim Hortons Cafe to Serve Coffee & Hot Chocloate at Phoenix Coyotes’ Jobing.com Arena Wednesday, 08 January 2014 28 Supercross’ Jeremy McGrath Becomes iON Cameras Ambassador Tuesday, 07 January 2014 29 Abu Dhabi Ocean Racing Partners with Musto Tuesday, 07 January 2014 30 Vijay Singh Signs New Endorsement Deal Tuesday, 07 January 2014 31 Jeremy Lin Leaves Nike for Adidas Tuesday, 07 January 2014 32 Samsung to Focus on Second Screen Innovation in PGA of America Deal Tuesday, 07 January 2014 33 Grundfos Seals Shirt Sponsorship Deal with Leicestershire Cricket Tuesday, 07 January 2014 34 Best Selling Author John Greene Sponsors AFC Wimbledon Tuesday, 07 January 2014 35 Virgin Trains Announce Partnership with Great Events Tuesday, 07 January 2014 36 BMW Germany Confirms its Commitment to Winter Sport as Sponsor of the FIL World Cup Tuesday, 07 January 2014 37 NAPA Auto Parts to Sponsor Chase Elliott for 2014 NASCAR Season Tuesday, 07 January 2014 38 Circle K Signs Deal as New Title Sponsor of 2014 NHRA Winternationals Tuesday, 07 January 2014 39 University of Northwestern Ohio Renew ARCA Racing Deal Tuesday, 07 January 2014 40 PIVOT to Sponsor San Jose Earthquakes New Stadium & Jersey Monday, 06 January 2014 41 Northern Arizona University Becomes Official Education Partner of Phoenix Suns & Mercury Monday, 06 January 2014 42 Henrik Stenson Inks Greens Plus Endorsement Deal Monday, 06 January 2014 43 New York Rangers’ Henrik Lundqvist Endorses Bread & Boxers Monday, 06 January 2014 44 Just Retirement Named New Title Sponsor of World Indoor Bowls Championships Monday, 06 January 2014 45 Liverpool Announces First Sponsorship Deal with Indian Firm Monday, 06 January 2014 46 Millennium Development to Back Action Express Racing in 2014 Monday, 06 January 2014 47 Engelbert Strauss Becomes Official Sponsor of EHF Euro 2014 Monday, 06 January 2014 48 Shift4 Extends Sponsorship of PGA Tour’s Ryan Moore Monday, 06 January 2014 49 BetVictor Renew Title Sponsorship of Welsh Open Monday, 06 January 2014 50 Tully’s Coffee Named Official Coffee of TUDOR United SportsCar Championship Monday, 06 January 2014 More for you Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series NFL appoints Claire Parnell as senior director, international communications Bundesliga returns to Middle East and North Africa after two year break
