50 Sponsorship Deals of the Week: 07/02/14

February 7, 2014

1

Toyota Inks Major deal as Daytona International Speedway’s Founding Partner

Friday, 07 February 2014

2

Scottish Rugby Announces Peter Vardy As Official Vehicle Partner Ahead of England Clash

Friday, 07 February 2014

3

Cure Putters to Sponsor Allianz Championship

Friday, 07 February 2014

4

Werder Bremen Extend WIESENHOF Sponsorship Until 2016

Friday, 07 February 2014

5

Specsavers to Sponsor Super League’s Match Officials

Friday, 07 February 2014

6

Everlast to Sponsor Former WBA & WBC Champion Canelo Alvarez

Friday, 07 February 2014

7

Michael Owen Becomes Brand Ambassador for BetVictor

Friday, 07 February 2014

8

Duck Commander to Title Sponsor NASCAR Sprint Cup Race at Texas Motor Speedway

Friday, 07 February 2014

9

NCAA Wrestling Champion Kyle Dake Endorses FlipsWrestling Headphones

Friday, 07 February 2014

10 

Tony Jacklin to Endorse Lynx Golf

Friday, 07 February 2014

11

Rahal Letterman Lanigan Racing Reveal Army National Guard Partnership

Friday, 07 February 2014

12

Atletico Madrid Star Diego Costa Becomes Adidas Ambassador

Thursday, 06 February 2014

13

Cineplex Becomes Official Movie Partner of Canadian Olympic Committee

Thursday, 06 February 2014

14

PowerBar Sponsors BMC Racing Team

Thursday, 06 February 2014

15

CyrusOne to Sponsor USTA’s 2014 Challenger of Dallas

Thursday, 06 February 2014

16

JR Motorsports Announces Five New Sponsors for Kevin Harvick

Thursday, 06 February 2014

17

ROKA Sports Sponsor 2013 Ironman Runner-Up Rachel Joyce

Thursday, 06 February 2014

18

Smoothie King Secures Naming Rights to New Orleans Pelicans Arena

Thursday, 06 February 2014

19

Continental Expands UEFA Sponsorship to Include International European Qualifiers

Thursday, 06 February 2014

20

Visy Expands Western Sydney Wanderers Sponsorship to Include Asian Champions League

Thursday, 06 February 2014

21

Newcastle United Ink Sponsorship Agreement with Papa John’s

Thursday, 06 February 2014

22

Globe Life Acquire Naming Rights to Texas Rangers’ Ballpark in Arlington

Thursday, 06 February 2014

23

Panasonic Extend IOC Partnership Until 2024 Olympics

Thursday, 06 February 2014

24

Black Dragon Tools Joins Leavine Family Racing as Associate Sponsor

Thursday, 06 February 2014

25

MLL’s Chesapeake Bayhawks Announce Wreckless Apparel Partnership

Thursday, 06 February 2014

26

BetXchange Renew EFC AFRICA Partnership

Wednesday, 05 February 2014

27

USOC Partners with Japanese Brand Airweave

Wednesday, 05 February 2014

28

DNA Brands to Sponsor NASCAR’s Brian Brown in 2014 Sprint Cup Series

Wednesday, 05 February 2014

29

Bristol Academy Announces DAS as Main Sponsor

Wednesday, 05 February 2014

30

Red Bull Racing Extends Geox Partnership for 2014 Season

Wednesday, 05 February 2014

31

Glasgow 2014 Reinforces Security with Rapiscan Systems Appointment

Wednesday, 05 February 2014

32

Chicago Cubs Partners with Pizza Maker Giordano’s

Wednesday, 05 February 2014

33

New South Wales Waratahs Add Ray White as Jersey Sponsor

Wednesday, 05 February 2014

34

Jumbo Revealed as Sponsors of 2014 Tour de Suisse

Wednesday, 05 February 2014

35

50 Cent’s SMS Audio to Sponsor NASCAR’s Swan Racing

Wednesday, 05 February 2014

36

Mirabaud Extends Endorsement Deal of Swiss Sailor Dominique Wavre

Wednesday, 05 February 2014

37

Keystone Light to Sponsor 2014 FLW Season

Wednesday, 05 February 2014

38

Nike Given the Boot as Umbro Returns as Kit Supplier for Everton

Tuesday, 04 February 2014

39

First Capital Plus to Sponsor Ghana’s Premier League

Tuesday, 04 February 2014

40

Oral-B to Support Sochi 2014 Olympic Games

Tuesday, 04 February 2014

41

OnX to Provide IT for Rahal Letterman Lanigan Racing

Tuesday, 04 February 2014

42

Betway Named Title Sponsor of PDC’s Premier League Darts Competition

Tuesday, 04 February 2014

43

Casino Arizona Becomes Phoenix Mercury’s Jersey Sponsor

Tuesday, 04 February 2014

44

Rev Racing Seals Racing Radios Partnership

Tuesday, 04 February 2014

45

UFC Renews Toyo Tire Sponsorship

Tuesday, 04 February 2014

46

Oxford United Sign New Driveway Sponsorship Deal

Tuesday, 04 February 2014

47

Toyota Becomes Official Car of NHRA

Monday, 03 February 2014

48

Atos Joins Toronto 2015 Pan/Parapan Am Games as Premier Partner

Monday, 03 February 2014

49

United Petroleum Becomes Official Fuel Supplier of V8 Supercars

Monday, 03 February 2014

50

Monkhouse Intersport to Sponsor 2014 British Squash Championships

Monday, 03 February 2014