50 Sponsorship Deals of the Week: 06/07/14 July 7, 2014 1 PruHealth and PruProtect to Sponsor Eurosport’s Tour de France Coverage Sunday, 06 July 2014 2 Scorpion Protective Coatings Sponsors NASCAR’s BK Racing Sunday, 06 July 2014 3 BRM Becomes Official Timekeeper of Pocono Raceway Sunday, 06 July 2014 4 Saint-Etienne Nets Partnership with BewellConnect Friday, 04 July 2014 5 LPGA Sign Fubon Financial Holding as Title Sponsor of Taiwan Championships Friday, 04 July 2014 6 Chinese Property Developer Builds Partnership with Adelaide United Friday, 04 July 2014 7 Houston Dynamo End Front of Shirt Search with BHP Billiton Deal Friday, 04 July 2014 8 Land Rover Extends Partnership with Super Rugby’s UC Brumbies Friday, 04 July 2014 9 NRL’s Cronulla Sharks Finally Sign Major Sponsor in Surprising Circumstances Friday, 04 July 2014 10 Ferrari F1 Sign Sponsorship Agreement with Haas Automation Friday, 04 July 2014 11 GMS Racing Name Champion Power Equipment as Official Supplier Friday, 04 July 2014 12 Tour de France Elect Globalstar Satellite Phones to Stay in Touch Friday, 04 July 2014 13 Iowa Corn Extends IndyCar Sponsorship through 2015 Iowa Speedway Friday, 04 July 2014 14 Real Sociedad Secure Adidas Kit Deal Thursday, 03 July 2014 15 32Red Announce Glorious Goodwood Sponsorship Thursday, 03 July 2014 16 Speedo Join Glasgow 2014 Sponsorship Portfolio Thursday, 03 July 2014 17 Sports Direct Seal Stadium and Shirt Sponsorship of Oldham Athletic Thursday, 03 July 2014 18 New Zealand Olympic Committee Name Avanti as Bike Supplier Thursday, 03 July 2014 19 WBBL Sign Partnership with Sporting Pulse to Create New Website Thursday, 03 July 2014 20 EMC Expands Partnership with Lotus F1 Team Thursday, 03 July 2014 21 Hong Kong Golf Association Signs Apparel Partner Thursday, 03 July 2014 22 French Insurer Groupama Seals Naming Rights to Ferencvaros Stadium in Hungary Thursday, 03 July 2014 23 ECB Name Etihad Airways as First Ever Airline Partner Thursday, 03 July 2014 24 Golfer Lee Westwood Gives Home Town Football Club Major Boost with Sponsorship Deal Wednesday, 02 July 2014 25 Pyeongchang 2018 Announce Second Commercial Partner with North Face Deal Wednesday, 02 July 2014 26 Bobby Jones Becomes Apparel Partner of the Portugal Masters Wednesday, 02 July 2014 27 Baku 2015 Secures First National Partner Wednesday, 02 July 2014 28 Real Madrid and Teka Reignite Partnership Wednesday, 02 July 2014 29 Welsh Rugby Star Dan Lydiate Signed as JCB Ambassador Wednesday, 02 July 2014 30 Lloyd Shoes Strikes Deals with Three German Bundesliga Clubs Wednesday, 02 July 2014 31 Manchester City Sign Bank Partner in Vietnam Wednesday, 02 July 2014 32 Inaugural CHL Ice Hockey Tournament Secures NordicBet Sponsorship Tuesday, 01 July 2014 33 Specialized Women to Sponsor La Course Tuesday, 01 July 2014 34 Orlando Magic Renew Partnership with Sentient Jet Tuesday, 01 July 2014 35 Tour de Suisse Confirm Partnerships with InfrontRingier and Vaudoise Tuesday, 01 July 2014 36 PyeongChang 2018 Secures Domestic Agreement with KT Corporation Tuesday, 01 July 2014 37 Formula E Team e.dams Sign Title Sponsorship with Renault Tuesday, 01 July 2014 38 BLK Become Official Apparel Supplier of Newcastle Jets Monday, 30 June 2014 39 Beko Become Premium Partner of FC Barcelona in Four Year Deal Monday, 30 June 2014 40 Lille Announce Etixx as Club’s New Main Sponsor Monday, 30 June 2014 41 Singapore Sports Hub and 100Plus Agree Naming Rights Deal Monday, 30 June 2014 42 American Express Gets Brighton & Hove Albion Training Ground Naming Rights Friday, 27 June 2014 43 Samsung Becomes Title Sponsor of Sopot Round of World Match Racing Tour Friday, 27 June 2014 44 Mobil 1 Renews Deal as Official Lubricant of Corvette Racing Friday, 27 June 2014 45 EDOX Announced as Official Timekeeper of Hellenic Match Racing Tour Friday, 27 June 2014 46 SG Dynamo Dresden Announce New Shirt Sponsor Friday, 27 June 2014 47 Borussia Dortmund Sponsor Evonik Acquires Stake in Team Friday, 27 June 2014 48 Swinging Skirts to Sponsors LPGA’s International Crown Friday, 27 June 2014 49 BLK Becomes Official Apparel Supplier of Newcastle Jets Friday, 27 June 2014 50 2015 SEA Games Acquires SingTel as New Sponsor Friday, 27 June 2014 More for you General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series
