4Sight Sport Becomes Official CRM Agency of Rugby League World Cup 2013
March 24, 2013
4Sight Sport, the partner company of Green 4 Solutions, has been appointed as the official Customer Relationship Management (CRM) & Data Agency partner for the Rugby League World Cup 2013, which will take place in October.
4Sight, which was founded two years ago to deliver CRM strategy development, analytics and data marketing to the sport & leisure industry, will review the current sources of customer data and provide in-depth customer insight and fan engagement services.
RLWC2013 Marketing Manager, Mark Foster said: “Rugby League World Cup 2013 is a major event in the sporting calendar and so far ticket sales have been very encouraging. We are looking forward to continue that, using 4Sight’s services to develop our data and fan engagement strategy and build on the excitement that a major tournament brings to the country.”
Garry Adamson, Managing Director at 4Sight Sport & Leisure, added: “Data driven sales and marketing strategies are now seen as a crucial method for sports rights holders to achieve their commercial aims. We are delighted to assist a prestigious world tournament with their forward thinking plans in this area.”