4F Hit The Slopes To Wrap Up Ski Sponsorship Deal
By Shantanu Srivastav | April 27, 2018
Polish sportswear manufacturer 4F has agreed a 4-year sponsorship deal with ski jumping event, Vierschanzentournee.
The partnership will see the 4F logo on the German-Austrian Ski Jumping Week’s LED boards, jump-off platforms, leader board and exit gate. It will also feature on all athlete’s bibs.
Vierschanzentournee, also known as The Four Hills Tournament, composes of four World Cup ski events and has been running since 1952.
The deal was brokered by sports marketing agency, Infront.
Igor Klaja, Managing Director of 4F, said: “We are very happy to be part of the Vierschanzentournee as the new Presenting Sponsor. In addition to our existing sponsorships, the Vierschanzentournee, being the most prestigious Ski Jumping event, represents for us the perfect platform to promote our brand throughout Europe. This partnership reflects our plans and ambitions to truly become a globally recognized brand.”