45 Sponsorship Deals of the Week: 29/04/12 April 30, 2012 1 German Bundesliga Champions Partner with Flyeralarm Friday, 27 April 2012 2 Angry Birds Maker Sponsors 2012 IIHF Ice Hockey World Championship Friday, 27 April 2012 3 Women’s GB Beach Volleyball Team Partner with Beauty Brand Friday, 27 April 2012 4 OtterBox Partner with Denver Broncos Friday, 27 April 2012 5 Genworth Financial to Continue to Provide Statistics for European Tour Thursday, 26 April 2012 6 Kenya Rugby Union Partner with Samsung Thursday, 26 April 2012 7 International Ice Hockey Federation Partners with ICSS Thursday, 26 April 2012 8 North Carolina State Sport Teams Secure Lucrative Adidas Contract Thursday, 26 April 2012 9 Tide Secure Multi-Year Deal with NFL Thursday, 26 April 2012 10 American Coalition for Clean Coal Electricity Digs in with Nascar Deal Thursday, 26 April 2012 11 7UP Agree Partnership with Alianza de Futbol Thursday, 26 April 2012 12 Bridgestone Extends Sponsorship of FIS Alpine Ski World Cup Thursday, 26 April 2012 13 Investec Secure Major Extension with Epsom Wednesday, 25 April 2012 14 Air Asia Become Title Sponsors of Australian MotoGP Wednesday, 25 April 2012 15 Maxifuel Sponsor Tour of Britain Wednesday, 25 April 2012 16 UCI’s Team Raleigh-GAC Get New Bank Sponsor Wednesday, 25 April 2012 17 USA Swimming Partners with Social Intelligence Wednesday, 25 April 2012 18 FA Retain Fitness Contract with Technogym Wednesday, 25 April 2012 19 NHL’s New Jersey Devils Renews Sponsorship Deal with AmeriHealth Wednesday, 25 April 2012 20 Enterprise Insurance Continues to be Main Club Sponsor of Leeds United Wednesday, 25 April 2012 21 Citi Get Title Sponsorship Rights to ATP World Tour 500 Event in Washington Wednesday, 25 April 2012 22 Sperry Top-Sider Title Sponsor US Sailing Team Wednesday, 25 April 2012 23 RK Motors to Sponsor Queen’s Cup Steeplechase Wednesday, 25 April 2012 24 Yorkshire Cricket Academy Secures First-Ever Commercial Sponsor Tuesday, 24 April 2012 25 Britz Renews Sponsorship of Auckland Rugby Club Tuesday, 24 April 2012 26 Yokohoma Tires Extends Partnership with New York Yankees Tuesday, 24 April 2012 27 BB&T Title Sponsor Atlanta ATP World Tour Event Monday, 23 April 2012 28 Maidstone United Get New Brewery Sponsor Monday, 23 April 2012 29 5-Hour Energy Increase Sponsorship in Nascar Driver Clint Bowyer Monday, 23 April 2012 30 Western & Southern Extends Title Sponsorship of Tennis Event Monday, 23 April 2012 31 Don Miguel to Sponsor 2012 Maserati Miami Beach Polo World Cup VIII Monday, 23 April 2012 32 BB&T Corporation Acquire Naming Rights to Charlotte Knights New Stadium Monday, 23 April 2012 33 Jeep Becomes Official Vehicle of USA Basketball Monday, 23 April 2012 34 Revive! to Sponsor BTCC’s Pirtek Racing Monday, 23 April 2012 35 Heisman Trophy Winner Robert Griffin III Bites Into New Deal with Subway Monday, 23 April 2012 36 Great Britain’s Beach Volleyball Team Gets First Major Sponsor Monday, 23 April 2012 37 Carlsberg Becomes Official Beer of Singapore Indoor Stadium Monday, 23 April 2012 38 Neue Sponsoring-Partner beim BMW Frankfurt Marathon: Air France, High5 und Wobenzym® plus Monday, 23 April 2012 39 Jaguar Extends Partnership with Sky Pro Cycling Monday, 23 April 2012 40 Leicester Tigers Get Canterbury as New Kit Suppliers Monday, 23 April 2012 41 Viagogo Becomes Official Collaborator of Spanish Olympic Committee Monday, 23 April 2012 42 Butterfly Sponsor Canadian Table Tennis Player Monday, 23 April 2012 43 BMC Switzerland Renews Deal with UCI’s BMC Racing Monday, 23 April 2012 44 Littelfuse Sponsor Former IndyCar Champion Tony Kanaan Sunday, 22 April 2012 45 Fulham Confirm Continued SEAT Partnership Friday, 20 April 2012 More for you Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series NFL appoints Claire Parnell as senior director, international communications Bundesliga returns to Middle East and North Africa after two year break StreamAMG appoint new directors Moovit and Medipol Başakşehir FK expand global mobility partnership  Richard Thompson appointed as new Chair of ECB EngageCraft appoint Rupert Pratt as Sales and Marketing Director