45 Sponsorship Deals of the Week: 15/01/12 January 16, 2012 1 World Snooker Secures BGC Partners Deal On Brink Of Masters Friday, 13 January 2012 2 McDonald’s Complete Olympic Sponsorship Renewal Friday, 13 January 2012 3 Tottenham’s Michael Dawson Inks Deal with Under Armour Friday, 13 January 2012 4 TAG Heur to Sponsor Nascar’s Kurt Busch & Phoenix Racing Friday, 13 January 2012 5 Golfer Paul Lawrie’s Foundation Becomes New Sponsor of Scottish Boys Championship Friday, 13 January 2012 6 UCI Pro team Renamed to Garmin-Barracuda after New Sponsorship Deal Friday, 13 January 2012 7 Xbox Kinect Sponsor Baltimore Ravens Divisional Home Playoff Game Thursday, 12 January 2012 8 French Bank BBVA to Sponsor Argentine Soccer Giants Boca Juniors & River Plate Thursday, 12 January 2012 9 NHL All-Star Weekend Gains a New Sponsor SiriusXM Canada Thursday, 12 January 2012 10 British Tailoring Brand Thomas Pink to Sponsor British & Irish Lions Rugby Tour 2013 Thursday, 12 January 2012 11 Rio Tinto to Sponsor Two Top Class Mongolian Athletes at London 2012 Thursday, 12 January 2012 12 GFI Extend Title Sponsorship of HKFC Tens Rugby Tournament Thursday, 12 January 2012 13 WorldTour Cycling Team GreenEdge Acquire New Apparel Brand Sponsor Thursday, 12 January 2012 14 Powerade to Sponsor Races at Herald VW Cycle Tour Thursday, 12 January 2012 15 Great Eastern Renew Title Sponsorship of Singapore’s S-League Thursday, 12 January 2012 16 Vera Zvonareva Signs Sponsorship Deal with Fila Wednesday, 11 January 2012 17 Airport Retailer Dubai Duty Free Extends Sponsorship of WTA Until 2014 Wednesday, 11 January 2012 18 Global Forwarding Becomes Official Sponsor of US Bobsled & Skeleton Federation Wednesday, 11 January 2012 19 Malta FA Sign Lucrative Sponsorship Deal with Foreign Exchange Company FXDD Wednesday, 11 January 2012 20 Feliciano Lopez Expands Sponsorship with Wilson Wednesday, 11 January 2012 21 Nascar’s Richard Childress Racing Gains New Sponsor Wednesday, 11 January 2012 22 Super Bowl Breakfast Gets New Executive Sponsor Wednesday, 11 January 2012 23 Earnhardt Ganassi Racing Begins Partnership with Belkin Wednesday, 11 January 2012 24 Sierra Club to Sponsor University of Kentucky & Indiana Basketball Games Wednesday, 11 January 2012 25 Automotive Distribution Network Expands Sponsorship of Six-Time NHRA World Champion Clay Millican Wednesday, 11 January 2012 26 Gillette Unveil London 2012 Brand Ambassadors Tuesday, 10 January 2012 27 McDonalds On Verge of Renewing Olympic Sponsorship Tuesday, 10 January 2012 28 Nissan Continues to Sponsor Heisman Trophy Trust Tuesday, 10 January 2012 29 Football League Awards 2012 Gets New Sponsors Perfom, Football Manager & Mitre Tuesday, 10 January 2012 30 Middlesex County Cricket Club Gets New Sponsor Tuesday, 10 January 2012 31 Elite League Champions Poole Pirates Signs Biggest Speedway Deal in Britain Tuesday, 10 January 2012 32 Tennis Player Victoria Azarenka Signs Long Term Deal with Wilson Tuesday, 10 January 2012 33 Madison Square Garden Company Secure New Marketing Deal with Duracell Tuesday, 10 January 2012 34 United States Golfers Association Renews Multi-Year Deal with Rolex Tuesday, 10 January 2012 35 Dunlop Extends Deal with World Squash Federation, Starts New Initiative Tuesday, 10 January 2012 36 Tennis Player Jelena Jankovic Signs Deal with Fila Monday, 09 January 2012 37 Burnley FC Ink New Shirt Deal with Premier Range for 2012/13 Season Monday, 09 January 2012 38 Australian Captain Michael Clarke to Get New Bat Sponsor Monday, 09 January 2012 39 Precision Goalkeeping Adds Motherwell’s Darren Randolph to Sponsorship Ranks Monday, 09 January 2012 40 Philadelphia 76ers Agree Sponsorship Deal with Cricket Coummunications Monday, 09 January 2012 41 New Jersey Nets Acquire New Marketing Partner Alpari Monday, 09 January 2012 42 USA Cycling Begin Partnership with Renewable Energy Company Exergy Monday, 09 January 2012 43 Foremost Insurance Racing Partner with Tilube & MotoSport.com to Enter Supercross Series Monday, 09 January 2012 44 Liberty University Becomes Title Sponsor of Pro Skier Jay Panther Monday, 09 January 2012 45 MarathonFoto Renew Deal to Sponsor Running USA Conference Monday, 09 January 2012 More for you Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series NFL appoints Claire Parnell as senior director, international communications Bundesliga returns to Middle East and North Africa after two year break StreamAMG appoint new directors Moovit and Medipol Başakşehir FK expand global mobility partnership  Richard Thompson appointed as new Chair of ECB EngageCraft appoint Rupert Pratt as Sales and Marketing Director