40 Sponsorship Deals of the Week: 27/05/12 May 27, 2012 1 Sunderland Gain Adidas as Kit Suppliers Friday, 25 May 2012 2 West Brom Get New Shirt Sponsors Friday, 25 May 2012 3 Beach Volleyball Star Erin Gray Gets New Drinks Sponsor Friday, 25 May 2012 4 Bushmills Irish Whiskey Sponsor Golf’s Irish Open Friday, 25 May 2012 5 Bet365 to Sponsor ITV’s Coverage of French Open Friday, 25 May 2012 6 Doncaster Rovers Belles Get New Shirt Sponsors Innovation Financial Friday, 25 May 2012 7 Chevron Becomes Corporate Sponsor for New Orleans Super Bowl Thursday, 24 May 2012 8 GoDaddy Continues as Presenting Sponsor of Indy 500 Thursday, 24 May 2012 9 Future of Austrian Open Saved after New Sponsor Comes on Board Thursday, 24 May 2012 10 JCB Named the Official Sponsor of China LPGA Tour Thursday, 24 May 2012 11 Lotus F1 Get New Technology Solutions Sponsor Thursday, 24 May 2012 12 IndyCar’s Lotus HVM Racing Get New Energy Sponsor Wednesday, 23 May 2012 13 Scottish Senior Open Gets New Title Sponsor Wednesday, 23 May 2012 14 Novak Djokovic Secures New Japanese Sponsor Wednesday, 23 May 2012 15 AC Milan Get McVitie’s Digestives as New Official Sponsor Wednesday, 23 May 2012 16 Statoli Announced as New Title Sponsor of Master Tennis at Royal Albert Hall Wednesday, 23 May 2012 17 PwC Agree Extension with Irish Rugby Football Union Wednesday, 23 May 2012 18 Volkswagen Speed Off in Partner Role with DFB Wednesday, 23 May 2012 19 Kukri Sports Becomes Official Kit Supplier of London Wasps Wednesday, 23 May 2012 20 MTN Extends Shirt Sponsorship of Cyprus Soccer’s APOEL Wednesday, 23 May 2012 21 Johnstown Sports Acquire Naming-Rights to New NAHL Team Wednesday, 23 May 2012 22 Dale Carnegie Extends Partnership with Huddersfield Town FC Tuesday, 22 May 2012 23 Foursquare to be at London 2012 after IOC Deal Tuesday, 22 May 2012 24 Bolton End Reebok Association in Adidas Deal Tuesday, 22 May 2012 25 Liverpool FC Continues Maxxis Tyres Deal Tuesday, 22 May 2012 26 McLaren Continues Corporate Partnership with Hilton Tuesday, 22 May 2012 27 Sheffield Soccer Clubs Renews Deal with Health Insurance Provider Tuesday, 22 May 2012 28 Qantas Extends Contract with Australian Rugby Tuesday, 22 May 2012 29 Irish Open Jets Off with Emirates Tuesday, 22 May 2012 30 BMO Harris Get Naming Rights to Milwaukee Bucks Arena Tuesday, 22 May 2012 31 Kitbag.com Partners with Grass Roots Football Show Tuesday, 22 May 2012 32 Rado Named Official Watch Partner of AEGON Championships Tuesday, 22 May 2012 33 European Tour Golfer David Dixon Receives New Car Sponsorship Tuesday, 22 May 2012 34 NRL club signs lucrative deal with drink company Tuesday, 22 May 2012 35 Scott Loach Join’s Precision Goalkeeping Championship Roster Monday, 21 May 2012 36 Laithwaite Named Official Wine Partner of England Cricket Monday, 21 May 2012 37 IHG Becomes Official Hotel Provider of ISAF Monday, 21 May 2012 38 Robert Griffin III Partners with Protective Gear Company Monday, 21 May 2012 39 Samsung Extends Sponsorship of Confederation of African Football Monday, 21 May 2012 40 Farmers Insurance Partner with Golf Coaches Association of America Monday, 21 May 2012 More for you General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series