40 Sponsorship Deals of the Week: 11/03/12 March 12, 2012 1 Sportvision Renews Partnership with Nascar Friday, 09 March 2012 2 BlueGrace Logistics Sponsors MMA’s Pat Curran for Upcoming Bout Friday, 09 March 2012 3 Levi’s Named Official Denim Partner of NRL’s Melbourne Storm Friday, 09 March 2012 4 Motorcycle-Superstore.com Renews Sponsorship of AMA Pro Road Racing SuperSport Friday, 09 March 2012 5 Ireland’s Bohemian FC Gets DHL as New Main Sponsor Friday, 09 March 2012 6 Everton to Get New Kit Sponsors Nike Thursday, 08 March 2012 7 Historical Boat Race Gets New Champagne Sponsor Thursday, 08 March 2012 8 UCI BMX World Championships Partners with Chain Reaction Cycles Thursday, 08 March 2012 9 Coors Light Named Official Beer of Seattle Mariners Thursday, 08 March 2012 10 Shorai Sponsor AMA Pro Road Racing Thursday, 08 March 2012 11 Mouser Electronics Sponsor IndyCar Champion Tony Kanaan’s Entry Thursday, 08 March 2012 12 South African Sports Confederation Sign Deal with Procter & Gamble Thursday, 08 March 2012 13 TrainingPeaks Becomes Official Training Software Supplier to British Cycling Wednesday, 07 March 2012 14 Maximuscle Sponsors British Boxer Amir Khan Wednesday, 07 March 2012 15 Los Angeles Dodgers Get Official Skincare Partner Wednesday, 07 March 2012 16 Procter & Gamble Sponsor Nine Canadian Athletes at London 2012 Wednesday, 07 March 2012 17 Inaugural Cycling Event Tour of New Zealand Gets Britz as New Sponsor Wednesday, 07 March 2012 18 Topaz Becomes Official Fuel & Convenience Partner of Ireland’s Paralympic Team Wednesday, 07 March 2012 19 Lunarpages Internet Solutions Sponsors Rising UFC Fighter Jake Ellenberger Wednesday, 07 March 2012 20 Honda to Remain Title Sponsor of Daytona Supercross Wednesday, 07 March 2012 21 Pirtek Named Principal Sponsor of New Zealand Rugby League Wednesday, 07 March 2012 22 Michigan State Athletics Renews Deal with TeamFanShop Wednesday, 07 March 2012 23 BP to Sponsor Georgian Athletes at London 2012 Wednesday, 07 March 2012 24 Hackett Becomes Official Supplier to Sahara Force India Tuesday, 06 March 2012 25 Marriott Hotels Partner with RFU & Becomes Title Sponsor of London Sevens Tuesday, 06 March 2012 26 Lucas Oil Retain Title Sponsorship of Pro Motocross Championship Tuesday, 06 March 2012 27 Titan Oliver Kahn wirbt für den Wiesenhof Bruzzzler Tuesday, 06 March 2012 28 Lebron James Secures Partnership with Dunkin’ Donuts, to Promote Brand in Asia Tuesday, 06 March 2012 29 Allstate Becomes Official Corporate Partner of NCAA, Sponsors March Madness Tuesday, 06 March 2012 30 Motorcycle-Superstore.com Sponsor Rookie AMA Pro Rider Devon McDonough Tuesday, 06 March 2012 31 Micromax Informatics to Title Sponsor Cricket’s Asia Cup Monday, 05 March 2012 32 Jamie Oliver Becomes Samsung London 2012 Ambassador Monday, 05 March 2012 33 iRise Agree Partnership with Lotus to Bring Racing Related Software to F1 Team Monday, 05 March 2012 34 HRT F1 & KH-7 Secure New Partnership Monday, 05 March 2012 35 Sho-Air/Specialized Pro Cycling Team Get New Technology Sponsor Monday, 05 March 2012 36 Aberdeen Asset Management Continue Title Sponsorship of Cowes Week Regatta Monday, 05 March 2012 37 SKODA ist neuer Co-Sponsor der Schwalbe-TOUR-Transalp Monday, 05 March 2012 38 Canterbury Becomes New Kit Suppliers to England Rugby Monday, 05 March 2012 39 Six Star Pro Nutrition Inks Deals with Three Major Pro Athletes Monday, 05 March 2012 40 Wilson to Sponsor Badminton England Initiative Monday, 05 March 2012 More for you General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series