40 Sponsorship Deals of the Week: 10/8/12 August 10, 2012 1 Hitachi Sponsors Bundesliga’s Fortuna Düsseldorf Friday, 10 August 2012 2 Leading Poultry Brand Becomes Werder Bremen’s New Shirt Sponsor Friday, 10 August 2012 3 English Soccer Match Officials Get Expedia Sponsorship Friday, 10 August 2012 4 Borussia Dortmund Unveil New EA Sports Deal Friday, 10 August 2012 5 Ketel One Named Official Vodka & Official Licensee of The PGA of America Friday, 10 August 2012 6 Coca-Cola Extend Sponsorship of Ottawa Senators Friday, 10 August 2012 7 Principal Financial Group Becomes Official Partner of Big Ten Conference Friday, 10 August 2012 8 Harlem Globetrotters Agree New Partnership with The Whistle Friday, 10 August 2012 9 SiG Solar Group verlängert als offizieller Co-Sponsor des SV Werder Bremen Thursday, 09 August 2012 10 Jon Jones Becomes First UFC Fighter to Get Nike Sponsorship Thursday, 09 August 2012 11 Sponsors Leverage Lin’s Asia Visit Thursday, 09 August 2012 12 Doctors Hospital Get Naming Rights to Miami Dolphins Training Facility Thursday, 09 August 2012 13 Absa Retains Title Sponsorship of South Africa’s Premier Soccer League Wednesday, 08 August 2012 14 Mahindra & Mahindra Named Title Sponsor for Sri Lanka Premier League T20 Wednesday, 08 August 2012 15 Honda Becomes Main Sponsor to Four Hills Ski Tournament Wednesday, 08 August 2012 16 EA Sports Adds One-Year to Everton Contract Wednesday, 08 August 2012 17 Maxxis Tires Follows ‘Linsanity’ to Houston Rockets Wednesday, 08 August 2012 18 Orrcon Steel Reduces Sponsorship Involvement with V8 Supercars FPR Wednesday, 08 August 2012 19 Australian Open Squash Championships Acquires New Title Sponsor Wednesday, 08 August 2012 20 Hilton Organises USA v China Beach Volleyball Exhibition Wednesday, 08 August 2012 21 Manchester City Announce Ticketing Partnership with Viagogo Wednesday, 08 August 2012 22 Juventus Gain New Swiss Watch Sponsor Hublot Wednesday, 08 August 2012 23 Texas Tennis Open Gets New Presenting Sponsor Wednesday, 08 August 2012 24 Mercedes-Benz Citan Get Sponsorship Rights to Italy’s Serie B Wednesday, 08 August 2012 25 America’s Cup Selects Giants Enterprises as Official Spectator Experience Partner Wednesday, 08 August 2012 26 University of Pittsburgh Athletics Announces Cricket Wireless Partnership Wednesday, 08 August 2012 27 Miami Dolphins Secures New Official Fan Travel Partner Tuesday, 07 August 2012 28 Karbonn Mobiles to Title Sponsor Champions League Twenty20 Tuesday, 07 August 2012 29 Bayern Munich Extend Brewery Partnership with Paulaner Tuesday, 07 August 2012 30 Coventry Blaze Ice Hockey Team Gets New Main Sponsor Tuesday, 07 August 2012 31 Haiti Olympian Samyr Laine to Endorse Customized-Fashion Brand Tuesday, 07 August 2012 32 Brooklyn Nets’ Barclays Center Adds Geico to Sponsorship Roster Monday, 06 August 2012 33 Nike Signs On as Presenting Sponsor of FIBA’s 3×3 Tournament Monday, 06 August 2012 34 Coke Zero Partners with Former NFL Player Jerome Bettis Monday, 06 August 2012 35 Manchester United Reveal GM Shirt Sponsorship Biggest in Soccer History Monday, 06 August 2012 36 Noakes Group Extend Cruising Yacht Club of Australia Sponsorship Monday, 06 August 2012 37 Honav to Supply Olympic Pin Badges at Rio 2016 Sunday, 05 August 2012 38 Chicago Bears Extend PrimeSport Partnership Sunday, 05 August 2012 39 Tim Tebow Named Brand Ambassador for SOUL Electronics Friday, 03 August 2012 40 MuscleFoot to Sponsor DaMarques Johnson at UFC on Fox 4 Friday, 03 August 2012 More for you Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series NFL appoints Claire Parnell as senior director, international communications Bundesliga returns to Middle East and North Africa after two year break StreamAMG appoint new directors Moovit and Medipol Başakşehir FK expand global mobility partnership  Richard Thompson appointed as new Chair of ECB EngageCraft appoint Rupert Pratt as Sales and Marketing Director The Jockey Club appoint new Chief Corporate Affairs Officer
