3M Sign Multi-Million Renewal of Nascar Sponsorship

April 20, 2011

3M has renewed its association with the Nascar Sprint Cup series following driver Greg Biffle’s decision to sign a three-year contract extension with Roush Fenway Racing, symptoms  his car’s primary sponsor.

The mining and manufacturing company will continue to feature prominently on Biffle’s number 16 car in every Nascar race until the end of the 2014 season.

Steven Newark, president of Roush Fenway Racing announced he was “extremely pleased with where [the team] ended up from a financial perspective.” The contract is expected to be worth at least US$45m over the course of its tenure.

3M has been a partner of Roush Fenway’s seven-driver team since 2005 and stepped up to become a full-time sponsor of Nascar’s largest team in 2008 and team owner Jack Roush stated: “I am thrilled with the prospect of continuing the relationship we have with 3M and what that, paired with the talent of Greg Biffle, means for the success of the No. 16 team at Roush Fenway Racing.

“This is our seventh year with 3M. We’ve had 117 starts with 3M and five victories. Our endeavours with 3M have been successful both on and off the track and will ideally culminate with a championship season for Greg and 3M in the near future.”

Bob MacDonald, 3M’s senior vice president of sales and marketing, added: “Our relationship with Greg, Jack and the entire Roush Fenway organization has been great for our business. We’re very excited about taking our Nascar programme to the next level over the next three years.”

“3M is a company that a lot of people probably don’t know as much about as they should,” declared Biffle. “It’s a very innovative company. I’m definitely a 3M believer and all the products they make are amazing. I’m excited to represent the company for the next four years and teach people about 3M and, most importantly, winning races on the race track.”