TV3 Agrees Free-to-Air Partnership With UFC
By iSportconnect | September 24, 2014
3e has agreed delayed free-to-air broadcast rights in Ireland with the Ultimate Fighting Championship (UFC) for delayed access to all Pay-Per-View events from America and Europe.
3e’s free-to-air coverage of the event will allow Irish UFC fans a chance to see McGregor in action in his home town.
The fight will be held in Las Vegas on on Saturday 27th September on a delayed basis. All of the action will kick-off on 3e next Monday 29th September from 9pm.
TV3 Group Head of Sport, Kieran Holden, said: “We are delighted to be partnering with the UFC and we thank them for their support in enabling the TV3 Group to broadcast the biggest and best UFC events to Irish audiences on a delayed free-to-air basis.
“Our relationship with the Ultimate Fighting Championship has blossomed after working together at ‘UFC Fight Night in Dublin’ earlier this summer.
“That event, broadcast on 3e, reached a massive 600,000 viewers proving how quickly Mixed Martial Arts has grown in Ireland. Conor McGregor has quickly become one of the biggest names in Irish sport and we are thrilled to be able to show his next fight to the free-to-air viewers in Ireland.”
Garry Cook, UFC Chief Global Brand Officer, said: “We are thrilled to have agreed a partnership with 3e following a very successful event in Dublin this year.
“The partnership not only signifies the growth of UFC within EMEA but confirms the impact the UFC has made and potential for the sport of MMA within Ireland.”