Brands Masterclass iSportconnect event

32Red And Science In Sport To Speak At Brands & Partnership Masterclass

August 14, 2019

iSportconnect is delighted to announce that Matt Booth, Chief Commercial Officer at 32Red and Simon Freedman, UK Country Manager, Football at Science in Sport will be speaking at the 2019 Brands And Partnership Masterclass slated to take place on 12th September.

Matt has worked in the gambling industry for 20 years and leads the brand strategy for 32Red and Unibet in the U.K. who currently sponsor many major sports teams/events including in football Leeds, Derby, Middlesbrough & Preston in the Championship and Rangers in SPL. Plus across other sports such as The Unibet Premier League darts, over 300 horse races, and all of Frank Warrens boxing nights on BT Sport.

Matt is the co-founder of Cyclickal and advises gambling brands across all stages of the customer journey helping them achieve their business goals.

He was formerly the Commercial Director at Betfair for six years during the time they were betting partners with Manchester United, Betfair and the ECB.

Simon is an adept commercial leader with over twenty years experience within FMCG, Sport and Consultancy.

In the early part of his career, Simon worked for leading consumer goods companies such as Nestle & Coca-Cola, where he led football marketing in the UK, which included award winning campaigns such as Coke’s ‘Buy a Player’. And as Brand Director on Lucozade, Simon ran the brand & sponsorship agenda, working with the Premier League, RFU & Mo Farah during London 2012. He returned Lucozade Sport to growth after a long period of decline.

Following a 4-year stint in consultancy at Accenture, where Simon worked with C-suite leaders at organisations such as HSBC on global marketing capability programmes, he has recently returned to working at the heart of sport. He is currently the General Manager for Science in Sport’s (SiS) rapidly expanding football business. SiS is a global leader in sports nutrition to elite & amateur athletes, and his team work with over 100 leading Pro clubs throughout Europe, including sponsorships with the likes of Manchester United. He is also seeking to drive growth in the consumer business amongst grassroots players who notoriously don’t think as much about their sports nutrition needs, as cyclists or runners.

The Brands & Partnership Masterclass will look at the integration of sport and brands, providing an exclusive opportunity to engage with thought leaders in a challenging and fast-changing global business, hearing from expert speakers sharing their experiences of communicating with their target audiences.

To register your interest for the Brands & Partnership Masterclass, please contact Emma at

Brands Masterclass iSportconnect event