30 Sponsorship Deals of Week: 4/12/11 December 5, 2011 1 2012 Sugar Bowl & BCS National Championship Get Official Hospitality Provider Friday, 02 December 2011 2 PrimeSport Continue to be Official Ticket Exchange for 2012 Discover Orange Bowl Friday, 02 December 2011 3 Northampton Town Partner with Businesses on Brackmills Estate Friday, 02 December 2011 4 American Airlines Sponsor Hawaii’s Honolulu Marathon Friday, 02 December 2011 5 PokerStars Get Naming Rights to Fourth Division German Team VfB Lübeck’s Stadium Friday, 02 December 2011 6 NRL’s North Queensland Toyota Cowboys Extend Short Sponsorship with Trukai Friday, 02 December 2011 7 Tennis Players Gael Monfils & Richard Gasquet Partner with Skoda Thursday, 01 December 2011 8 US Sailing Renews Deal with Scotch Whisky Brand Old Pulteney Thursday, 01 December 2011 9 BP Sponsors USA Track & Field Starting with 2012 U.S. Olympic Trials Marathon Thursday, 01 December 2011 10 DeWry Becomes Official Education Provider of Team USA Thursday, 01 December 2011 11 UK Athletics to Lose Lucrative Sponsor McCain Wednesday, 30 November 2011 12 Avaya Becomes Official Supplier to Sochi 2014 Wednesday, 30 November 2011 13 P&G Name 11 British Ambassadors to Endorse its Brands for London 2012 Wednesday, 30 November 2011 14 McGladrey to Continue as Title Sponsor of PGA Tour’s McGladrey Classic Until 2015 Wednesday, 30 November 2011 15 Diageo Named Official Partner of 2014 Ryder Cup Tuesday, 29 November 2011 16 Garuda Indonesia Becomes Official Airline of Indonesian Masters Tuesday, 29 November 2011 17 Adidas Become Tier One Sponsor of British Olympic Association Tuesday, 29 November 2011 18 NHL & Players Association Extend Deal with Visa for Canadian Market Tuesday, 29 November 2011 19 NHL Fan Fair Gets Title Sponsor Scotiabank Tuesday, 29 November 2011 20 Ipswich Town Renew Shirt Sponsorship with Mitre Tuesday, 29 November 2011 21 Golf’s Wales Open Gains New Title Sponsor Monday, 28 November 2011 22 Williams F1 Extends Deal with Longtime Partner Randstad Monday, 28 November 2011 23 Jockey Club Gains New Official Partner Thomson Sport Monday, 28 November 2011 24 Jack Wolfskin to Sponsor FIS Alpine Ski World Cup Monday, 28 November 2011 25 Goodyear Make their Sponsorship Debut in Soccer with Juventus Signature Monday, 28 November 2011 26 Heineken Sponsor Ladies Nigerian Golf Open Monday, 28 November 2011 27 Intersport Sponsor International Luge Federation Monday, 28 November 2011 28 New ESA Figures Double Size of European Sponsorship Industry Friday, 25 November 2011 29 Lionel Messi Becomes New Face of EA Sports FIFA Soccer Videogame Friday, 25 November 2011 30 Warrington Wolves Secure Emirates Sponsorship for 2012 Pre-Season Tour to Australia Friday, 25 November 2011 More for you ISSA and ANOC join forces to bring Islamic Solidarity Games to global… General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+