30 Sponsorship Deals of Week: 18/12/11 December 19, 2011 1 ECB team up with Kingfisher Beer on National Club Championship Friday, 16 December 2011 2 Rangers FC extend deals with Coca-Cola and Powerade Friday, 16 December 2011 3 Respect Your Universe to Sponsor Five UFC Events Beginning with UFC 141 Friday, 16 December 2011 4 EDF Drop Sponsorship of National Bike Week to Concentrate on London 2012 Friday, 16 December 2011 5 Phizzle Becomes Mobile Marketing Partner of Phoenix Suns Friday, 16 December 2011 6 Livestrong Renews Partnership with Austin Marathon & Half Marathon Friday, 16 December 2011 7 Super Rugby Champions Queensland Reds Gains New Nutrition Sponsor Friday, 16 December 2011 8 BBVA Compass Bank Get Naming Rights to Houston Dynamo’s Stadium Friday, 16 December 2011 9 Adidas Extends Lucrative Sponsorship Deal with UEFA Thursday, 15 December 2011 10 MotoGP Extends Long-Time Sponsorship Deal with bwin Thursday, 15 December 2011 11 Sprint Becomes the Official Wireless Service Partner of the NBA Thursday, 15 December 2011 12 Orlando Magic Renew Marketing Partnership with Tequila Company Thursday, 15 December 2011 13 British Basketball’s Leicester Tigers Gains Two Multi-Million Sponsors Thursday, 15 December 2011 14 European Handball Federation Gets Sports Retailer Intersport as Long-Term Sponsor Thursday, 15 December 2011 15 Johnstone’s Paint Trophy Keeps Title Sponsor Wednesday, 14 December 2011 16 GAC Become Official Logistics Partner of Houston Rockets Wednesday, 14 December 2011 17 Rotherham United Get Second Major Sponsor for Stadium Wednesday, 14 December 2011 18 Procter & Gamble Become a Major Sponsor of Russian Olympic Committee Tuesday, 13 December 2011 19 NBA Begins Partnership with Apparel Giant Under Armour Tuesday, 13 December 2011 20 India’s First Professional American Football League Gets a Lucrative Corporate Sponsor Tuesday, 13 December 2011 21 Jonny Wilkinson Becomes an Ambassador to Jaguar Academy of Sport Tuesday, 13 December 2011 22 NBA to Pen Deals with Gatorade, Budweiser & AutoTrader Tuesday, 13 December 2011 23 College Basketball’s Las Vegas Classic Get Local Sponsor Vegas.com Tuesday, 13 December 2011 24 Godfreys Get Naming Rights to South East Australian Basketball League Tuesday, 13 December 2011 25 Dubai World Championship Stays in City & Gets Renamed Monday, 12 December 2011 26 ECB Renews Deal with Apparel Manufacturer Adidas Monday, 12 December 2011 27 Ralph Lauren Unveils London 2012 Brand Ambassadors Monday, 12 December 2011 28 Verizon Becomes Official Wireless Service Provider of Chicago Bears Monday, 12 December 2011 29 Olympiacos FC Signs Renewed Deal with Emirates Monday, 12 December 2011 30 Colorado Rockies Keeps Frontier Airlines as Official Airline Friday, 09 December 2011 More for you Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series NFL appoints Claire Parnell as senior director, international communications Bundesliga returns to Middle East and North Africa after two year break StreamAMG appoint new directors Moovit and Medipol Başakşehir FK expand global mobility partnership  Richard Thompson appointed as new Chair of ECB