30 Featured sponsorship deals of the week : 20/10/2011 November 20, 2011 1 USOC & Oakley Partner to Give US Athletes a New Eyewear Collection Friday, 18 November 2011 2 Maxifuel Becomes Official Sports Nutrition Supplier of Badminton England Friday, 18 November 2011 3 Los Angeles Triathlon Gets New Title Sponsor Herbalife Friday, 18 November 2011 4 Hankook Tire America Secure Advertising Deal with US College Basketball Friday, 18 November 2011 5 British Poker Superstar Jake Cody Partners with Website PKR Friday, 18 November 2011 6 Pepsi to Stay with Penn State Despite Scandal Thursday, 17 November 2011 7 Thompson Sport Become Official Licensed Tour Operator for Euro 2012 Thursday, 17 November 2011 8 Pittsburgh Marathon Partners with Leading Sports Nutrition Company Thursday, 17 November 2011 9 NFL Legend Tony Gonzalez Partners with Entertainment Company Jolly Blast Productions Thursday, 17 November 2011 10 Saxo Bank Steps Up as Full Title Sponsor of Riis Cycling Thursday, 17 November 2011 11 NEC Corporation Extends Title Sponsorship of Wheelchair Tennis Tour Thursday, 17 November 2011 12 Venky’s Become Title Sponsor to World Series of Boxing’s Mumbai Fighters Thursday, 17 November 2011 13 Olympic Gold Medalist Swimmer Michael Phelps Signs for Procter & Gamble Wednesday, 16 November 2011 14 FxPro Sponsor Australian Rugby Union in Super Rugby League Wednesday, 16 November 2011 15 Euro 2012 Gets Second Polish Sponsor Bank Pekao Wednesday, 16 November 2011 16 L’Oréal Become ‘Official Lifestyle Partner’ of 2012 World Snowboarding Championship Wednesday, 16 November 2011 17 IndyCar’s Chip Ganassi Racing Renews Deal with Pharmaceutical Company Wednesday, 16 November 2011 18 Supercheap Auto Dive into V8 Supercars with Sponsorship of Walkinshaw Racing Wednesday, 16 November 2011 19 Cambridge City FC Sign Deal with Local Laptop Repair Firm Wednesday, 16 November 2011 20 Sponsor MillerCoors Stops Payments to NBA Teams Due to Lockout Tuesday, 15 November 2011 21 Norwich City Change Shirt Sponsor for One Game Tuesday, 15 November 2011 22 Cristiano Ronaldo Renews Deal with Castrol Edge Tuesday, 15 November 2011 23 Shrewsbury Town Get First Ever Shorts Sponsor musicMagpie Tuesday, 15 November 2011 24 Northern Rock Drop Shirt Sponsorship of Newcastle United Early Monday, 14 November 2011 25 NHL’s All Star Weekend Fan Fair Gets Title Sponsor Monday, 14 November 2011 26 Barcelona Continue Deal with Spanish Brewery for a Further Five Years Monday, 14 November 2011 27 Santos Extend Deal with Banco BMG Aided by Neymar Monday, 14 November 2011 28 Canadian Football League Pen Deal with Sports Gaming Brand Bogdog.net Monday, 14 November 2011 29 World Triathlon Corporation Partner with Jarden Consumer Solutions Monday, 14 November 2011 30 Leyton Orient Get Sponsor for Under 11s Team Monday, 14 November 2011 More for you Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series NFL appoints Claire Parnell as senior director, international communications Bundesliga returns to Middle East and North Africa after two year break StreamAMG appoint new directors Moovit and Medipol Başakşehir FK expand global mobility partnership  Richard Thompson appointed as new Chair of ECB EngageCraft appoint Rupert Pratt as Sales and Marketing Director