2XU to Sponsor AFL’s Gold Coast Suns
By Community | October 29, 2012
AFL’s Gold Coast Suns have announced 2XU, the country’s leading high performance sports apparel brand, as the Clubs new official apparel partner.
The powerful new relationship will not only offer all Gold Coast SUNS players the benefits of a highly technical, custom-designed Club Uniform, but access to 2XU’s highly acclaimed compression garments for the Club’s high performance needs.
Travis Auld, GC SUNS CEO, commented on the deal: “We are really looking forward to working closely with 2XU.”
“In many ways, the switch to 2XU reflects the evolution of our Club. As we demand more from our playing group, it is important we support them with the most technically advanced high performance apparel available.”
Already the exclusive Official Compression Partner to the Australian Institute of Sport (AIS), 2XU is one of the world’s most revered engineers of performance compression and boasts an enviable list of allies both nationally and internationally.
While 2XU has been involved with AFL Clubs for over five years by way of compression, the 2013 Season will mark its Official AFL Apparel debut. Having supplied uniforms to some of Australia’s most prestigious entities including Rowing Australia and the London 2012 Australian Paralympic Team, foray into the AFL was a logical next step for 2XU.
As the highest-level professional competition in the sport of AFL, and the most popular spectator sport in Australia, entry into AFL has been a long time goal for 2XU, said 2XU Teamwear Division Manager Graeme Clarke.“With a fiercely passionate player and corporate group driven by an excitement and respect for innovation, alignment with the GC SUNS has offered us an invaluable opportunity to flex some true 2XU muscle and go well beyond standard product development protocols.”
To achieve the GC SUNS desired outcomes, 2XU worked with no less than seven of its finest suppliers to produce the required 23 mandatory units of on-field apparel. Over 30 fabrics have been utilised; almost half of which were developed exclusively for the GC SUNS high performance player, coaching and corporate needs.
New GC SUNS High Performance Manager, Stephen Schwerdt said: “2XU will provide players with the benefits of their highly acclaimed compression garments for training, game day and during recovery sessions to take advantage of an array of physiological benefits; from improved circulation and heightened agility through to reduced muscle fatigue and damage.”