2XU Becomes Official Compression Supplier for U.S. Ski & Snowboard Association

By Community | August 2, 2012

2XU has partnered with the U.S. Ski and Snowboard Association (USSA).

Under the new sponsorship, U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing athletes will wear 2XU Compression for athletic training and recovery.

“This represents the perfect performance marriage between the world’s most technical winter sports compression brand and the best snow athletes in the world,” said Johnny West, Director of Brand and Sports Marketing for 2XU North America.

“The Center of Excellence is home to the best winter sports athletes in the world. With the Sochi 2014 Winter Olympics just around the corner, partnership couldn’t have come at a better time,” said West.

“The alliance will present new opportunities for retailers to enhance their ranges by offering customers 2XU Compression garments utilized by USSA athletes.”

Athletes will wear 2XU Thermal Compression throughout the season. Additionally, an exclusive line of USSA licensed 2XU Compression will be launched during the 2013-2014 season.

“2XU Compression apparel is vital for the recovery and training of our athletes,” said USSA High Performance Director, Troy Flanagan. “The technology will allow athletes the ability to recover faster and take advantage of training time to prep for competition.”

2XU will also be recognized as the Official Compression and Performance Apparel Partner for the Center of Excellence — all staff on the Center Of Excellence athletic training floor will wear 2XU apparel.

“We strive to find Partners that share our values of developing athletes to reach their full potential. We have a great history with 2XU in doing this,” said Michael Jaquet, USSA Chief Marketing Officer. “We look forward to continuing a relationship with 2XU and our athletes and staff as we prepare for Sochi 2014.”

Aidan Clarke, 2XU’s Sales and Marketing Director, is equally proud of the brand’s latest endeavor. “We’re thrilled to partner with USSA in its pursuit of excellence. The physical demands for Olympic ski and snowboard hopefuls require the best in preparation, performance and recovery. We’re honored to aid this need,” said Clarke.