25 Sponsorship deals of the week – 23/10/2011 October 23, 2011 1 Heineken to Sponsor 2015 Rugby World Cup Friday, 21 October 2011 2 Papa Johns Expands NFL Sponsorship to UK, Canada and Mexico Friday, 21 October 2011 3 Prada in Line to Sponsor Luna Rossa for 2013 America’s Cup Friday, 21 October 2011 4 BluCore Shooting Centre to Sponsor UFC Middleweight Fighter Chris Camozzi Friday, 21 October 2011 5 Heineken Renew Sponsorship of Rugby World Cup for 2015 Tournament Thursday, 20 October 2011 6 Heineken Renew Sponsorship of Rugby World Cup for 2015 Tournament Thursday, 20 October 2011 7 Continental AG to Sponsor Euro 2012 and Euro 2016 Thursday, 20 October 2011 8 British Horseracing’s Jockey Club Sponsor Point-to-Point Racing Series in UK Thursday, 20 October 2011 9 Red Line Synthetic Oil Sponsors Nascar Driver Scott Speed Thursday, 20 October 2011 10 Indianapolis Colts Join Forces with Online University WGU Indiana Thursday, 20 October 2011 11 Dietary Supplement Becomes Title Sponsor of Basketball’s 2011 Puerto Rico Tip-Off Thursday, 20 October 2011 12 Capital Oil to be Official Sponsor of Copa Lagos Beach Soccer Tournament Thursday, 20 October 2011 13 Chicago Bears Obtain ‘Official Physical Therapy Provider’ Wednesday, 19 October 2011 14 AshleyMadison.com to Sponsor Move for NBA Player Bargnani to Italy Wednesday, 19 October 2011 15 New York Jets Partner with Fitness Quest to Introduce New Fitness System Wednesday, 19 October 2011 16 Stanford University Athletics Uses StubHub as Official Ticket Marketplace Wednesday, 19 October 2011 17 Barcelona Renew Deal with Mediapro Agency Tuesday, 18 October 2011 18 Belfast Telegraph to Title Sponsor Northern Ireland’s IFA Championships Tuesday, 18 October 2011 19 Dallas Cowboys Acquire ‘Official Fan Travel Partner’ Tuesday, 18 October 2011 20 Hattons Solicitors Extend Shirt Sponsorship with Rugby’s St Helens Tuesday, 18 October 2011 21 New York Giants Acquire Team’s ‘Official Electronics Retailer’ Monday, 17 October 2011 22 Red Bull Secure Expanded Deal with Infiniti Monday, 17 October 2011 23 NBA Player Drew Gooden Signs Franchise Agreement with Hot-Wings Chain Monday, 17 October 2011 24 Rugby Player Andy Goode Pens Deal with Car Leasing Company Monday, 17 October 2011 25 International Fencing Federation Continue Deal with Swiss Watchmaker Monday, 17 October 2011 More for you General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series