25 Sponsorship Deals of the Week: 21/8/15 August 21, 2015 1 LaLiga Names Samsung as Official Sponsor for new Season Friday, 21 August 2015 2 Minnesota Vikings Secure Land O’Lakes as Third Founding Partner Friday, 21 August 2015 3 West Bromwich Albion Partner With EA Sports Friday, 21 August 2015 4 UK Sport Renews With Bupa in Three-Year Deal Friday, 21 August 2015 5 Newcastle Falcons and Fairstone Seal Two-Year Extension Friday, 21 August 2015 6 Cricket Ireland Sign up Hanley Energy as Main Sponsor Friday, 21 August 2015 7 Singapore Airlines Extends Title Sponsorship of Singapore Grand Prix Until 2017 Thursday, 20 August 2015 8 Tokyo 2020 Adds Japan Post Holdings to Growing List of Partners Thursday, 20 August 2015 9 NFL’s Seattle Seahawks and Talking Rain Secure Multi-Year Partnership Thursday, 20 August 2015 10 UFC Named as Official Sponsor of 2015 World Wrestling Championships Thursday, 20 August 2015 11 AFL’s Collingwood Agree Multi-Million Dollar Partnership With Holden Thursday, 20 August 2015 12 Manchester United Secure New Asian Partnership With Donaco Wednesday, 19 August 2015 13 U.S. Open Signs up Mondelez as Tournament Sponsor Wednesday, 19 August 2015 14 Norwich City to Name Aviva as new Community Partner in Three-Year Deal Wednesday, 19 August 2015 15 IAAF Confirm Dayun Group as Gold Sponsor of World Championships Wednesday, 19 August 2015 16 West Brom Sign One-Year Deal With Sportego Wednesday, 19 August 2015 17 NHL’s Anaheim Ducks Partner With Draft Ops in Four-Year Deal Wednesday, 19 August 2015 18 Minnesota Vikings Name Hy-Vee as Founding Partner of U.S. Bank Stadium Tuesday, 18 August 2015 19 Philadelphia Eagles Secure Multi-Year Partnership With Wawa Tuesday, 18 August 2015 20 MotoGP and Shell Extend Title Sponsorship Deal for Malaysia Motorcycle Grand Prix Tuesday, 18 August 2015 21 EHF Sign up Velux Group as Sponsor of Men’s Euros Tuesday, 18 August 2015 22 Hublot Named as Champions League and Europa League Partner Monday, 17 August 2015 23 New York Jets Secure Tire Pros as Official Partner For New NFL Season Monday, 17 August 2015 24 Borussia Dortmund Renew Hankook Partnership Monday, 17 August 2015 25 Nike Extends With University of Virginia Monday, 17 August 2015 More for you General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series
