25 Sponsorship Deals of the Week: 11/12/11 December 12, 2011 1 Colorado Rockies Keeps Frontier Airlines as Official Airline Friday, 09 December 2011 2 Conceptum Sport Logistics Extends Deal with International Luge Federation Friday, 09 December 2011 3 Ford Continue Long-Standing Deal with UEFA Champions League Thursday, 08 December 2011 4 World Champion Sprinter Yohan Blake Signs Lucrative Deal with Wisynco Group Thursday, 08 December 2011 5 Cycling team GreenEdge Signs Deal with Car Giant Subaru Thursday, 08 December 2011 6 Pinnacle Bank Get Naming Rights to University of Nebraska’s New Arena Thursday, 08 December 2011 7 IMG Academies Sponsor American Junior Golf Association Thursday, 08 December 2011 8 Cricket South Africa Renew Cooking Oil Sponsorship Wednesday, 07 December 2011 9 ASDA Extend Sponsorship of School Initiative Kwik Cricket Wednesday, 07 December 2011 10 Rugby’s Super League Agrees Deal with Technology Company Elonex Wednesday, 07 December 2011 11 Subway Extend Title Sponsorship of its Pro Cycling Team, Adds Two More Sponsors Wednesday, 07 December 2011 12 University of Kansas Athletics Gets New Marketplace Partner Wednesday, 07 December 2011 13 Scottish Rugby Tournament Melrose Sevens Gets New Title Sponsor Wednesday, 07 December 2011 14 LPGA Tour Event Safeway Classic to Keep Title Sponsor for Next Year Tuesday, 06 December 2011 15 AFL’s Western Bulldogs Extends Deal with WorkSafe Until 2014 Tuesday, 06 December 2011 16 Smoothie Maker Innocent to Join London 2012 Roster of Sponsors Monday, 05 December 2011 17 Tiger Woods Victory Blemished after Title Sponsor Chevron Drops Sponsorship of Event Monday, 05 December 2011 18 McCoy’s Secures First-Ever Sponsorship in Deal with Professional Darts Corporation Monday, 05 December 2011 19 DB Schenker Become Official Supplier to International Sailing Federation Monday, 05 December 2011 20 Perth Racing Extend Sponsorship with Schweppes Until 2017 Monday, 05 December 2011 21 Sprint Renews Title Sponsorship of Nascar Cup Until 2016 Monday, 05 December 2011 22 Race of Champions Gets New Premium Sponsor Monday, 05 December 2011 23 2012 Sugar Bowl & BCS National Championship Get Official Hospitality Provider Friday, 02 December 2011 24 PrimeSport Continue to be Official Ticket Exchange for 2012 Discover Orange Bowl Friday, 02 December 2011 25 Northampton Town Partner with Businesses on Brackmills Estate Friday, 02 December 2011 More for you Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series NFL appoints Claire Parnell as senior director, international communications Bundesliga returns to Middle East and North Africa after two year break StreamAMG appoint new directors Moovit and Medipol Başakşehir FK expand global mobility partnership  Richard Thompson appointed as new Chair of ECB EngageCraft appoint Rupert Pratt as Sales and Marketing Director