2015 Canada Winter Games Adds Tourism Body to Sponsorship Portfolio

The 2015 Canada Winter Games has secured a partnership with local tourism industry stakeholders group, medicine Tourism Prince George.

As a part of the deal, Tourism Prince George will become the Official Local Tourism partner for the Games.

The pair will collaborate to increase awareness of the city and the event itself, which runs from February 13 to March 1 in Prince George, British Columbia.

Erica Hummel, Tourism Prince George chief executive, said: “With visitor spending and spin-off effect, the 2014 Canada Winter Games test events left a financial impact of over C$2m (€1.8m), according to the Canadian Sport Tourism Alliance’s sport tourism economic assessment model.”

It is reported that the event could generate more than C$90m (US$83.79m) for the local economy.