2014 World Cup Stadium Announce Appointment Of Front Row Marketing

By iSportconnect | April 19, 2012

Brazil are stepping up their hosting for the 2014 FIFA World Cup by confirming the appointment of American firm Front Row Marketing Services to create a naming brand for the redeveloped Mineirão stadium.

The Mineirão, which is named as one of the stadiums being used at the event in two years time, has been implemented into plans to extend it’s capacity to over 60,000.

“This football stadium is truly remarkable in the legacy planning for World Cup, as the only facility that will house two professional clubs,” said Chris Lencheski, president of Front Row Marketing Services.


Before adding: “This stadium offers potential naming rights partners a truly unique advertising platform in a region of Brazil that is fast becoming the growth and development epicentre of the country with many exciting capital projects and a beautiful new airport. The entire region is seeing a transformation for the World Cup and beyond and we are excited they selected our company to play a small part of their success.”