2014-15 Euroleague Basketball Institute Master Class Gets Down to Work

A new class of students inaugurated the ninth edition of the Euroleague Basketball Institute Master in Sports Management & Marketing this week with working sessions at Euroleague Basketball headquarters in Barcelona drawing on the expertise of the organization’s executives to familiarize themselves with the course and its contents.

The three days’ worth of working sessions marked the first step in the year-long master programme, which will combine academic classes, e-learning and hands-on access to Euroleague Basketball senior management and other leaders in the field of sports management and marketing.

The 2014-15 EBI Master class has attracted 24 students from countries as far flung as Nigeria, Lebanon, Israel, Germany, Montenegro and the Russian Federation to add to a list of 164 from 31 different countries who participated in previous editions. 

Euroleague Basketball collaborates on the EBI Master with Ca’ Foscari University in Venice, Italy to educate participants in the methodologies and tools that professional clubs and sport-related companies implement in analyzing their respective markets and planning their strategies within a global environment.

The master, worth 60 ECTS credits, will combine 10 months of e-learning with behind-the-scenes sessions throughout the 2015 Turkish Airlines Euroleague Final Four in Madrid and the presentation of final projects in October 2015 in Venice.

“Once again, we are proud to welcome this year’s EBI Master students to our headquarters for several days to enrich this learning experience for them and for us,” Jordi Bertomeu, President and CEO of Euroleague Basketball, said.

“Euroleague Basketball Institute exists as a platform to help train professionals in our field and thereby improve the management and marketing of our sport. Just as our competitions reward talent and hard work on the court, the EBI Master does the same with the many, many professionals devoted to basketball off the court.”