2013 FIA World Touring Car Championship to Break Broadcasting Records says Report
November 22, 2013
The 2013 FIA World Touring Car Championship is set to break broadcasting figures records, according to the interim evaluation report released by REPUCOM.
Figure show that the global coverage of the 2013 WTCC totaled to 515 hours of dedicated broadcasts, a 9.3% increase compared to the same period last year.
The increased number of hours, also reflected in a higher media impact (advertising equivalent value), which was also increased by 3.6% compared to the 2012 season.
241 million people tuned in for watching the first six events of the season, and this is comparable with last year, when 254 million people watched WTCC on the TV all over the world. The interim report shows that the first half of the season was televised over 188 countries on 88 different channels worldwide, 59 free-to-air and 28 on cable or satellite, or pan-regional channels.
Ulrich Lacher, Global Director Enterprise Services – REPUCOM said: “WTCC media figures are very encouraging and point out a sustained development as the series continues to grow. New television markets are being opened up and new audiences are being reached. With Citroën joining the championship next year and the Russian market now established with the Moscow Raceway as an important venue, we expect 2014 to show even greater results.”
Antonios Argyropoulos, Head of Media Rights Distribution – Eurosport Events said: “We are delighted with the figures released by REPUCOM, as they prove that WTCC’s popularity is steadily growing. We are really encouraged by this evidence and the trust that our broadcast partners around the world are placing in the championship.”