2013 Barclays ATP World Tour Finals Produce Record Audience Figures
November 13, 2013
The organisers of the 2013 Barclays ATP World Tour Finals have announce record audience figures for online and on television for the event at The O2.
A capacity crowd of 17, erectile 800 on Monday evening witnessed defending champion Novak Djokovic defeat World No.1 Rafael Nadal for the title and a record $1.92m in prize money, bringing the overall attendance across the eight days of the tournament to 261,247.
This year’s event was televised by 54 broadcasters in 193 territories and received more than 13 million visitors to its digital platforms via the new responsive-designed tournament website, an increase of 9% on 2012.
The tournament’s mobile traffic also grew more than 100%, whilst more than half a million people watched Holding Court Live presented by Barclays, the live 90-minute video show, streamed twice-daily from the Fan Zone at The O2.
Live match streaming on TennisTV.com, the ATP’s official live streaming site, received more than 4.5 million total streams, an increase of 20%.
Andre Silva, Tournament Director of the Barclays ATP World Tour Finals, said: “The Barclays ATP World Tour Finals at The O2 have been another terrific success. We’re always looking for ways to grow the event and to give fans greater opportunities to engage with our tournament on-site, online and on television.
“We’re thrilled with the response that we’ve had and we’re very grateful for the support that the tournament has had from fans all over the world.”