188Bet Launch Chelsea Viral vs Alien Invaders
May 25, 2011
A new viral ad campaign has been launched by 188BET that sees four Chelsea stars fighting against an army of giant alien invaders via a 3D projection.
The official betting partner of the London club challenged David Luiz, symptoms Branislav Ivanovic, Paulo Ferreira and Nicolas Anelka to play Alien Invaders, a huge interactive video game beamed on to a 90-foot wall in a warehouse in Battersea, south-west London.
The ad sees the players destroy the Alien Invaders by kicking footballs at the giant screen, with 50 points awarded for hitting a single alien and a bonus 188 points on offer for hitting the Alien Invaders ‘mothership’.
Each player took it in turns to battle the invaders, and striker Anelka proved himself to be the sharpest shooter with a score of 2088. The Frenchman’s accuracy was rewarded with a special 188BET Alien Invaders trophy and a donation by 188BET of £1,500 to charity of his choice.
The triumphant Anelka said: “It was a funny game, a good game to play and I hope one day I can have a garden big enough for this kind of game. The four of us enjoyed it and we were trying to help each other out getting the footballs back but I am happy that I won.
“The trophy will now sit next to the Premier League medal and all my other trophies!”
To help mark the launch, 188BET is offering fans around the world a chance to win a series of money-can’t-buy prizes on its official website, with Jeff Baker, head of marketing services at 188BET, adding: “188BET is always trying to think of new and innovative ways to activate its relationships with its partner clubs.
“For this video, we combined the latest in 3D projection technology with the skill of Premier League footballers, to create what we hope will be an original, fun and engaging video.”.