IOC unveils Intel as new Olympic top sponsor through to 2024
June 21, 2017
International Olympic Committee president Thomas Bach has officially unveiled global technology giant Intel as a new Olympic top sponsor through to 2024.
In a ceremony in New York, Bach was joined by Intel ceo Brian Krzanich to announce the partnership where new technology was the focus of the proceedings.
The IOC said the partnership would “enhance the Olympic Games through to 2024”.
Intel will focus primarily on implementing its 5G platforms, VR, 3D and 360 content development platforms, artificial intelligence platforms and drones into the existing technology strategy of the Olympic Games.
Bach said he was looking forward to seeing how fans would interact with the Games in new ways.
Deal is done pic.twitter.com/X9B2iPxQim
— IOC MEDIA (@iocmedia) June 21, 2017
“As a result of Olympic Agenda 2020, the IOC is forging ground-breaking partnerships,” Bach said. “Intel is a world-leader in its field and we’re very excited to be working with the Intel team to drive the future of the Olympic Games through cutting-edge technology.
“The Olympic Games provide a connection between fans and athletes that has inspired people around the world through sport and the Olympic values of excellence, friendship and respect. Thanks to our new innovative global partnership with Intel, fans in the stadium, athletes and audiences around the world will soon experience the magic of the Olympic Games in completely new ways.”
Welcome to the future of the #Olympics – where tradition and Intel tech come together for amazing new experiences. Now a Worldwide Partner. pic.twitter.com/esoNURwx5F
— Intel (@intel) June 21, 2017
“We are excited to join the Olympic Movement and integrate Intel’s innovative technologies to advance the Olympics Games experience for fans around the world,” Krzanich said. “Through this close collaboration with the Olympic family, we will accelerate the adoption of technology for the future of sports on the world’s largest athletic stage”.
The news comes shortly after it was announced that McDonald’s would be ending their sponsorship of the Olympics three years early, in a move that was seen as surprising by many.
With Intel joining up with the Olympic movement, they become the 13th member of the Top partnership group.
By Christian Radnedge