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Sponsorship
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One of the penalties of having
spent so many years in the motorsport industry is that people seem
to think I’m a technical expert on anything automotive. Go to a
social event and there’ll always be someone who corners me and then
proceeds to give me chapter and verse on every car that they’ve
ever owned. As if...
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Sponsorship
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If
you’ve seen the Senna movie it should help you understand why there
is so much concern at the Webber / Vettel scenario that unfolded
once again, this time in Sepang. Like many people, I’d
forgotten just how vitriolic the feud between Ayrton Senna and
Alain Prost had become. It reached a stage where the...
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Sponsorship
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At the recent
iSportConnect Directors' Club, I asked the panel what they saw as
the single biggest game-changer for our industry in the next five
to ten years. Tim Ellerton of Heineken (representing the
sponsor's view) was delighted - as was I - with the response of Ian
Ritchie, CEO of the Rugby Football Union.
Ritchie outlined the need...
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Sponsorship
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Like most people, I was shocked to
wake up on Valentine's day to hear news of a shooting at Oscar
Pistorius' house in Pretoria. Shock quickly turned to concern for
those involved and before long the super-human athlete whom I
had been privileged to watch in the flesh during the London
Olympics was being dissected in microscopic detail by an
array...
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