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Motorsport
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I
can still vividly recall my first ever sponsorship deal, way back
in 1974, which appropriately allowed me to enter my first motor
race. It wouldn’t have been possible without a major change in the
RAC motorsport rules just six years previously.
In 1968, Colin Chapman, legendary boss of the Lotus F1 Team,
commercially...
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Motorsport
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 Watching the London Games I found it
easy to become both carried away on the wave of euphoria sweeping
the country and slightly depressed at the shortcomings of my own
sport.
For someone who has spent his career working in and around
Formula One, two things really struck me.
The first was the...
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Motorsport
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I read with great interest that
former Grand Prix driver Gerhard Berger has echoed the sentiments
that I expressed in my last Expert Column, regarding the plethora
of categories in single-seater motorsport.
Gerhard was one of the drivers with whom I worked at Benetton
F1. Still very much involved with the...
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Motorsport
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I can still recall the thrill
of securing my first ever sponsorship deal. It was some 38 years
ago! What will surprise a lot of young drivers today, is that I was
able to put together a meaningful sponsorship without ever having
raced a car before. As I point out during many of my training
seminars, you don’t...
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