|Major League Baseball Hire Generate Sponsorship to Run MLB UK Roadshow|
Wednesday, 28 September 2011 13:35
Generate Sponsorship have been employed by Major League Baseball (MLB) to manage the MLB UK Roadshow, an interactive fan experience that introduces young people in the UK to the excitement of baseball.
The first of the two free public events took place in Manchester on 24th September and the second stop will be London’s Trafalgar Square on Saturday 1st October. Generate has worked with MLB to create roadshow attractions that allow participants to learn more about baseball by taking swings in an inflatable batting cage, testing their throwing skills in a pitching tunnel and learning more about MLB rules and players. In addition, members of the Great Britain Junior National baseball team will be on hand to provide coaching tips and advice.
Clive Russell, Managing Director of Major League Baseball EMEA, said “The Roadshow is an exciting and engaging way to take the sport of baseball to new audiences and works perfectly as an extension of our numerous development initiatives across the region. Generate boasts impressive credentials and we are happy to continue building on a successful relationship forged in China as we bring baseball to life here in the UK.”
Sam Moqbel, Generate’s Head of Events, added: “We’re delighted to be working with Major League Baseball on the MLB UK Roadshow. The Tour activities are designed to give anyone at any level a taste of the sport, including those people who have never picked up a bat or glove. We look forward to introducing young people in the UK to a new and exciting sport.”