WOW HYDRATE Become BOXXER’S Official Hydration Partner
September 8, 2021
BOXXER are pleased to announce a new partnership with WOW HYDRATE, who will become the Official Hydration Partner of BOXXER and Sky Sports Boxing. Since the brand’s inception in 2016, WOW HYDRATE have burst onto the scene as the latest innovation in fitness hydration. Now working with a number of high-profile ambassadors including professional footballer Kevin De Bruyne, WOW HYDRATE’s sugar-free drinks deliver essential nutrients at the optimum strength with their unique push-cap technology, allowing people to rehydrate without carbohydrates or sugar, and to obtain key nutrients in the most easy and convenient way.
The 360-degree activation will see WOW HYDRATE feature on BOXXER social and digital content; in the build-up to events, including integration at weigh-ins with innovative refuel zones catered to fighter rehydration; and culminating in in-venue branding on fight night.
BOXXER and WOW HYDRATE are also committed to growing the sport at a grassroots level in the UK. WOW HYDRATE will continue to supply amateur gyms around the country with drinks and work to increase awareness amongst amateur boxers of the benefits of proper hydration. The two companies will also take a combined focus on sustainability.
Commenting on the partnership, BOXXER’s founder and CEO Ben Shalom said: “We’re delighted to announce this new partnership with WOW HYDRATE. Given their focus on optimising performance, it’s a great fit for all boxers, including our elite roster of fighters who compete at the highest level.”
Jon Hayman, Managing Director of WOW HYDRATE said: “We are delighted to announce that we are the official hydration partner of BOXXER and Sky Sports Boxing. We share the same vision: to support sportspeople across all levels, and that’s why we are excited to establish this partnership. Partnering with BOXXER and Sky Sports Boxing will benefit both those at the very top of sport and those at grassroots levels, so we are proud to be able to provide vital vitamin, protein and electrolyte waters to all individuals across the industry to maximise their performance levels with the benefits of healthy hydration.”
