World Table Tennis announce partnership with NFT Tech
August 25, 2022
A new multi-year partnership with NFT Tech will see World Table Tennis on the fast-track to the future as it looks to web3 to push the boundaries of fan experience.
NFT Tech, a leading technology company mainstreaming decentralised ownership, NFTs and the metaverse, will help World Table Tennis execute a web3 strategy that will engage the global fan base and reach the frontier of emerging technology.
The move will see fans firmly integrated in the direction of World Table Tennis as the experience of table tennis fandom is set to evolve.
“World Table Tennis has been researching and planning its entry into the web3 space for over 15 months now, studying and analysing ways in which we can create greater fan engagement through web3,” said Michael Brown, World Table Tennis Chief Financial Officer.
Table tennis followers can look forward to an initial phase that will put the likes of special ticketing, meet and greets, streaming access and more in the hands of fans through World Table Tennis’s new web3 platforms.
“The partnership with NFT Tech is the first major step on this journey. NFT Tech has proven to be a leader in the space when it comes to technology innovation in sport, which we believe is crucial when it comes to growing our sport,” said Michael Brown. “We believe that coming up with a web3 strategy will resonate with our core fanbase and their interests, while also attracting new fans to participate in the world of table tennis!”
For NFT Tech, the chance to form a partnership with World Table Tennis was an opportunity to be part of an electric global sporting community.
“I’m extremely excited for what we’ll be able to show off to the world,” said Adam De Cata, CEO at NFT Tech. “Table tennis is exploding in terms of global popularity and participation and World Table Tennis has been very forward-looking and progressive in leading sports technology innovation. We’re going to be able to build exciting multi-faceted experiences that further elevate fan and player engagement.”
With the WTT Series growing fast, fans will now not only have the action in the arena to look forward to but more opportunities to own and be part of the future of table tennis.
