World Rugby Launches Three-Tiered Competition Model To Increase Commercial & Fan Engagement Opportunities
By Taruka Srivastav | March 17, 2021
World Rugby has announced details of a new annual global women’s 15s competition model and international playing windows that will supercharge the women’s game.
Underscoring its commitment to increase competition, commercial and fan engagement opportunities while raising competitiveness of the women’s game on the road to an expanded 16-team Rugby World Cup 2025, World Rugby has launched WXV, a three-tiered annual competition model that will start in 2023.
Supported by an initial £6.4 million World Rugby investment, the three WXV competitions will feature 16 teams and will be hosted within a new September-October global competition window, except in a Rugby World Cup year.
Teams will qualify annually into the WXV competitions courtesy of their finishing positions within the respective existing annual regional competitions, such as the Women’s Six Nations. These regional competitions, played within a new regional window, must be completed by June each year.
To support the implementation of the WXV competitions, a new annual cross-region competition will be established which will act as one of the principle qualification routes for the top tier of WXV. This will feature Australia, Canada, New Zealand and USA. This represents a huge step forward, providing a regular annual international competition for these teams, where previously there was none.