World Curling Federation extends partnership with Recast
By Community | September 9, 2022
The World Curling Federation have extended their usage of subscription-free sports and entertainment streaming platform, Recast, for the 2022–2023 season.
The Curling Channel on Recast launched in the 2021–2022 season with live streamed coverage from the Le Gruyère AOP European Curling Championships in November 2021. Currently, the Channel has 21,000+ followers on Recast and has reached over 65 countries. The total revenue generated in the past season was over $USD 65,000, making it the Federation’s sixth largest broadcast income stream.
Recast’s unique microtransactional model uses an in-platform credit system, ‘cast credits’, fans can purchase casts as well as earn them by watching adverts, sharing content or inviting friends to join. The platform allows viewers to watch the games they want without having to commit to an ongoing subscription.
The system also provides our Member Associations with the opportunity to unlock new revenue and audiences by opening their own Recast Channel and streaming their content on it while also sharing via The Curling Channel.
Teams and fans can also benefit by receiving affordable access to the sport, whilst being rewarded for sharing and promoting the streams with cast credits.
Over the past season, The Curling Channel provided further live coverage from World Curling events, namely, the Olympic Qualification Event in December 2021, the BKT Tires & OK Tire World Women’s Curling Championship in March 2022, the LGT World Men’s Curling Championship and World Mixed Doubles Curling Championship in April 2022 and the World Junior Curling Championships in May 2022.
From its launch until the end of July 2022, altogether 125,500+ purchases occurred on The Curling Channel.
The most popular game was the final of the BKT Tires & OK Tire World Women’s Curling Championship 2022 between Switzerland and Korea.
The second most popular game was the women’s gold medal final of the World Junior Championships 2022 between Sweden and Japan.
The third most viewed match was the men’s final at the Le Gruyère AOP European Curling Championships 2021, between Scotland and Sweden.
A one-time purchase of any game allows the viewer to gain unlimited on-demand access to the video.
Numerous high-profile sports organisations have joined Recast to broadcast their events, including the DP World Tour, the European Cricket Network, and most recently English Premier League football club, Manchester City.
Funds generated through this pay-per-view system allow the World Curling Federation to continue producing additional high-quality curling coverage.
Colin Grahamslaw, Secretary General of the World Curling Federation said: “We are pleased to continue working with Recast who are delivering an innovative solution allowing us to increase the coverage we can offer from our events. Broadcast coverage is expensive to provide, using the micropayments systems offered by Recast allowed us to provide additional coverage last season with more games from more sheets offered.
“This season we will continue to expand the coverage we can provide from our events and we will be looking to offer coverage from some of our events we have not previously broadcast.”
Andy Meikle, Founder and CEO of Recast, said: “As early Recast adopters, the World Curling Federation achieved significant success by broadcasting six major international events on the platform last season. In doing so, they unlocked new digital revenue, expanded their global coverage, markets and audiences — while also giving fans affordable access to the sport.
“World Curling embraced the innovative capability of Recast’s unique, flexible platform and have reaped the benefits of doing so. We are excited to see what World Curling does this season, as they continue to develop their channel and reinvest the revenue generated to further enhance and expand their broadcast coverage.”
Replays of the past season’s games are available on The Curling Channel, and fans will soon find new content there, including exclusive short videos and live coverage from championships in the 2022–2023 season.