Women’s Six Nations Unveils New Brand Identity Alongside TikTok
By Community | March 2, 2022
Six Nations Rugby has revealed a striking new brand identity for the TikTok Women’s Six Nations, that will be rolled out starting from this year’s Championship.
Charged with a sense of energy and led by an electric purple colour palette, Six Nations Rugby has invigorated the look and feel of the Women’s Championship to deliver a progressive, engaging, and digital-first identity that will form part of a fresh approach to content and storytelling.
Intended to resonate with existing fans and captivate new audiences, the reimagined brand identity joins a recent set of firsts for the Women’s Six Nations. One such crucial first was entertainment platform TikTok becoming the first ever Title Partner of the Women’s Championship, and as such the brand takes prominence within the new Championship logo and associated assets.
Alongside this is the unrivalled global broadcast support for the TikTok Women’s Six Nations, which once again occupies its own moment in the international rugby calendar.
As a result, the opportunity to engage with the Women’s Championship has never been so readily available, making this year’s competition the most accessible in its history.
Commenting on the new identity, Sarah Beattie, Chief Marketing Officer for Six Nations Rugby, said:
“Earlier this year Six Nations Rugby introduced the first ever Title Partner of the Women’s Six Nations: TikTok. To now reveal an all-new brand identity for the Championship is an important next step a in establishing a distinct creative platform, personality, and direction, to fuel the growth of the Women’s game.”
“Based on fan research we developed a brand position that will shape our approach to fan engagement. The intent behind the new identity was to mirror the electric energy of rugby we have come to expect from the Women’s Championship, celebrate the sense of togetherness and connect more people to the game-changing heroes that will inspire future generations.”
The TikTok Women’s Six Nations kicks off on 26th March, when Scotland host England, Ireland welcome Wales and France play Italy on Sunday 27th March.