Women’s Premier League Onboards Commercial Partners Like Bisleri, ChatGPT, CEAT among others
2 hours ago
The Board of Control for Cricket in India (BCCI) has onboarded new commercial partners for the upcoming editions of the TATA Women’s Premier League (WPL). The new agreements, collectively valued at Rs. 48 crore, will cover the 2026 and 2027 seasons and further strengthen the commercial ecosystem of the world’s biggest women’s cricket league.
For the next two seasons, ChatGPT and Kingfisher Packaged Drinking Water join the WPL as Premier Partners, marking one of the most significant commercial expansions and reflecting a powerful endorsement of the league’s remarkable surge in popularity and strong appeal among leading global and Indian brands.
Strengthening a trusted partnership since the inaugural season, CEAT continues its association as the Strategic Time-Out Partner, while Bisleri joins the league as the Beverage Partner.
With these additions, the TATA WPL’s commercial lineup is as follows:
Existing Partners
- Title Partner: TATA Group
- Premier Partners: Sintex, Herbalife
- Strategic Time-Out Partner: CEAT (renewed)
New Partners (2026–27)
- Premier Partners: ChatGPT, Kingfisher
- Beverage Partner: Bisleri
About the New Partners
ChatGPT
ChatGPT is OpenAI’s AI-powered conversational assistant that understands and responds to people in natural, human-like language. It can generate text, speech, and images in response to user prompts.
Kingfisher Premium Packaged Drinking Water
United Breweries Limited has been a proud part of India’s growth story for over a century and has a wide portfolio of iconic beverages, shaping how the nation celebrates Good Times.
CEAT
A trusted and long-term partner, CEAT is one of India’s leading tyre manufacturers. Known for performance, mileage, and fuel efficiency, CEAT continues its commitment as the league’s Strategic Time-Out Partner.
Bisleri
Bisleri, one of India’s most trusted and loved packaged drinking water brands in India,has been at the forefront of championing the narrative on hydration and sports.
Mr Mithun Manhas, President, BCCI, said: “The WPL has emerged as one of the most impactful sporting properties globally, and the confidence shown by leading international and Indian brands is a strong endorsement of its remarkable growth. The retention and onboarding of our new partners reinforces the league’s modern, progressive vision and its expanding commercial appeal. We look forward to working closely with all our partners to elevate the WPL to even greater heights in the coming seasons.”
Mr Devajit Saikia, Honorary Secretary, BCCI, said: “The league is built on a vision of excellence, opportunity, and world-class sports entertainment. Our new partners bring exceptional value and diverse strengths to this ecosystem. From global leaders in AI, manufacturing and beverages to trusted Indian consumer brands, this partnership mix will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”
Mr Jayesh George, Chairperson, WPL, said: “The WPL continues to redefine what women’s sport can achieve, both on and off the field. The addition of esteemed partners such as ChatGPT, Kingfisher and Bisleri brings immense value to our ecosystem and reflects the league’s strong connection with a new generation of fans. The renewal of CEAT as the Time-Out partner is a testament of the value the WPL has extended to the commercial partners. These collaborations will play a pivotal role in driving the long-term growth of women’s cricket.”