West Ham United and OddBalls sign a new underwear licensing agreement
53 minutes ago
West Ham United and OddBalls have announced a licensing agreement which will see them collaborate on a wide range of Men’s and Women’s Club branded underwear.
OddBalls will launch a full range of boxers, briefs and bralettes. All products launched will feature unique West Ham United branded designs which tie in with OddBalls’ colourful and unique products.
Formed in 2014, OddBalls’ colourful prints and top-quality underwear products were designed to shake up the underwear market. During that time OddBalls have raised over £1,000,000 for a wide range of charities, and each pair has a testicular cancer ‘Check Yourself Guide’ printed on the back of the pack.
10% of net sales from all West Ham United x OddBalls products sold will be donated to DT38, the charity which honours the life and legacy of Dylan Tombides, the gifted West Ham United and Australian international footballer, who tragically passed away in 2014 at the age of 20 after a three-year battle with testicular cancer. In Dylan’s memory, the DT38 Foundation was established by his mother, Tracy, and the Tombides family.
As an official charity partner of West Ham United, DT38 works to educate young men about testicular cancer, encourage self-checking, and promote best practice in diagnosis – all with the aim of reducing late detection and saving lives.
Speaking on the launch of West Ham United OddBalls products, DT38 Founder and CEO Tracy Tombides said:
“DT38 continue to recognise the strong support from West Ham United with their upcoming collaboration with OddBalls. With DT38 receiving 10% of the revenue from sales of this collaboration we are able to steadily increase our demand for resources that go hand in hand when we partner in the community to educate and raise awareness of testicular cancer.”
“By supporting this collaboration, DT38 can continue its mission to save lives through Dylan’s story and legacy by focusing on early detection and getting that message out there that delay is deadly – get educated.”
Dylan’s former teammate and Club Ambassador Matt Jarvis said: “Dylan was a great footballer, teammate, but most importantly an amazing person and I think it’s brilliant to see the Club continue to honour his legacy by collaborating with OddBalls. Anything that raises awareness on testicular cancer, encourages early detection and ultimately saves lives is vitally important, it’s amazing to see a percentage of funds raised go directly to DT38 to support their life saving work.”
Matthew Gibson, Head of Partnerships & Licensing at OddBalls commented: Everyone at OddBalls is delighted to see the launch of official West Ham United X OddBalls underwear! Both brands share a passion for top-quality products and great causes, so it’s a perfect fit!
10% of sales will go to the DT38 Foundation, one of West Ham’s principal charities that raises awareness of testicular cancer and its diagnosis. We’re looking forward to keeping people comfy – and checking themselves – this Christmas, and for a long time to come.