West Bromwich Albion Add to Partner Portfolio with Two More Sponsors

July 17, 2014

West Bromwich Albion have announced two new partners as the new Premier League season is fast approaching. 

Fast-growing logistics company FCL Global Forwarding and 666Bet have agreed to sponsor the team.

FCL will sponsor of the Smethwick End at The Hawthorns for the 2014/15 season.
FCL, Albion’s first-ever logistics partner, enter the second year of their partnership with the club and, having seen the benefits of their association, have strengthened their links by taking on the branding of the entire stand.

FCL Global’s managing director Kulbir Sohi said: “We believe in building long-lasting, meaningful and sustainable relationships with both our suppliers and customers, and these relationships are the cornerstones of our success, increasing our exposure at The Hawthorns represents an important part of this.

“We look forward to working closely with West Bromwich Albion over the coming seasons, in which both ourselves and the club will look to surpass the efforts of the previous 12 months.”

Albion head of commercial sales Iain Wain added: “FCL increasing their exposure at the club is an extremely pleasing development, one that rewards the hard work of the commercial department in making this important relationship a success.

Albion Announce Asian Gaming Partner

Albion also announced a new sponsorship deal with Platinum Asian gaming partner 666Bet.

Albion head of corporate sales Iain Wain is delighted to have 666Bet on board as the club’s platinum Asian gaming partner.

“The signing of 666Bet is a particularly pleasing one as they have chosen us as their first Premier League partner,” he said.

“We are looking forward to a long relationship with this exciting brand.”
666Bet CEO Barry Martin added: “We’re delighted to sign our first betting partnership with West Bromwich Albion, a team with great history and that is firmly established in the Premier League.

“666Bet is a young, dynamic business with fresh ideas and big plans to shake up the betting market and we look forward to a long and fruitful partnership with the Baggies.”

The announcement follows deals in the last month with Jack Wolfskin, BET365 and Intuit Quickbooks.