Waze becomes official partner of the Tour de France
June 30, 2022
Waze, the world’s largest community-based traffic and navigation app, today announced a three-year sponsorship and partnership with the Tour de France and the Tour de France Femmes avec Zwift, as the prestigious cycling race returns for its 109th year. The Tour is the latest event to join more than 300 event producers around the world as a Waze Global Event Partner, harnessing the power of Waze to make travelling to and from the Tours as seamless as possible for fans, while minimising the impact of traffic for all travellers on the road.
In a first-of-its kind collaboration, Waze is the Tour’s Official Traffic Manager, providing its tools, data and insights to drivers, athletes, fans and more. Ahead of the start line, Waze’s community of volunteer map editors will update the maps with 4,000KM of road closures, the start and finish points, temporary car parks and live traffic speeds, ensuring drivers can navigate event traffic.
Waze will also become an official event sponsor, supporting logistics and branding four safety vehicles and a guest car in the Tour’s famous ‘caravan’: a procession of vehicles that precedes the riders onto the track at each stage, from Copenhagen to Paris and from Paris to the Super Planche des Belles Filles.
“This year, the Tour de France and the Tour de France Femmes avec Zwift will cover 4,357 km of roads. Each stage requires safety measures and traffic adjustments. Waze’s acclaimed expertise is an invaluable asset for the Tour de France experience for spectators and professionals who follow us on a daily basis. They will have better guidance to reach the points of passage of the Tour’s champions. This partnership will bring spectators closer to the race,” said Julien Goupil, Media & Partnerships Director of Amaury Sport Organisation.
“Waze is dedicated to being the most helpful and trusted resource for drivers around the world, so the opportunity to partner with one of the most famous global sporting events was an obvious choice,” said Harris Beber, CMO, Waze. “Community is our superpower, so from Copenhagen to the Champs-Élysées, followers of the Tour can feel assured Waze will help them navigate every stage.”
“After contributing to Waze for eight years, it’s an honour to be extending the app’s usefulness across the four countries and 21 stages of the Tour de France and the 8 stages of the Tour de France Femmes avec Zwift 2022,” said Christophe Lautier, Waze Map Editor Champ. “Our group of over 30 map editors will work closely with the Waze team to improve fans’ experiences throughout the Tour, arming them with the real-time insights they need to follow the action and outsmart traffic along the way.”
Established as a two-way data share, Waze provides partners with real-time, anonymous, Waze-generated incident and slow-down information directly from the source: drivers themselves. The Waze Global Event Partner Programme allows partners to utilise Waze tools, data and insights to help alleviate event-day parking and traffic challenges, leading to happier fans.
