Wasserman Acquires People In Sport To Expand In Scandinavia
3 hours ago
Global sports, music, and entertainment company Wasserman has acquired the football talent representation division of Danish business, People in Sport.
As part of the acquisition, Casper Grønn Spiele and Jacob Krüger Andersen will join Wasserman. Wasserman is not acquiring any other part of People in Sport, which will continue to own and operate its handball division, exiting the football industry altogether.
Charnley said of the acquisition, “We are delighted to expand our European footprint into Scandinavia. It’s an important market for international football and one that has seen a huge amount of high-quality young talent coming through the ranks to play in the major leagues across Europe. People in Sport has built a strong reputation in Denmark and beyond, and we’re excited to welcome Casper, Jacob and the team on board to amplify this even further.”
Founded in 2008, People in Sport has grown into one of the most respected football representation businesses in Denmark and the Nordic region. The business has consistently focused on building long-term careers, trust-based relationships, and close collaboration with clients, clubs and stakeholders across Europe and beyond. As the business evolved, Grønn Spiele and Krüger joined as partners, strengthening the agency’s football operations and contributing to the development of People in Sport’s international profile and client base.
Grønn Spiele said, “People in Sport has grown into a solid market position in Scandinavia, with a reputation for combining deep local knowledge with international reach. With the backing of a global powerhouse such as Wasserman, we truly believe this acquisition will take our services, reach and influence to new heights.”
Krüger Andersen said, “Joining Wasserman represents a natural next step in the evolution of the football business, providing players with access to a truly global platform while ensuring continuity of values, relationships and expertise.”
People in Sport’s roster includes Elias Jelert, Martin Frese, Sebastian Otoa, Marcus Ingvartsen and FC Midtjylland Captain Mads Bech Sørensen among others, contributing to strong Nordic representation in the top European leagues.
They join Wasserman’s impressive roster of football talent, which includes Fede Valverde, IIya Zabarnyi, Manuel Akanji and other major names in global football such as John Stones, Malo Gusto, Teun Koopmeiners and Ronald Koeman.
The addition of People in Sport follows Wasserman’s acquisitions of International Football Management in Switzerland in 2024 and SportPlus in Belgium in 2025, marking another step in its ambitious growth strategy. Together, these expansions further strengthen Wasserman’s comprehensive global agent network and help deliver an unrivalled level of service and support to clients worldwide.