Volleyball World Appoints Red Tiger Marketing For Global Commercial Growth Strategy
2 hours ago
Volleyball World has appointed UK-based Red Tiger Marketing – a firm founded by former Manchester United CEO Richard Arnold – to support its global commercial growth strategy.
The appointment will focus on sponsorship, strategic partnerships and brand-led growth across Volleyball World’s global portfolio.
Red Tiger Marketing will work with Volleyball World’s senior leadership to support commercial planning and partner development, drawing on experience from the UK sports marketing sector at a time when rights holders have increasingly sought specialist agencies to drive international revenues.
Volleyball World will operate as a joint venture between the FIVB and CVC Capital Partners, managing the global commercial rights for elite indoor and beach volleyball competitions. Its platform has reached large international audiences across broadcast, digital and live events, with continued growth in youth engagement and global participation.
The appointment will take place as international federations continue to professionalise commercial operations ahead of major global events, including the build-up to the Los Angeles 2028 Olympic Games, where volleyball and beach volleyball remain core disciplines with strong global and UK viewership.
Oliver Clarke, Chief Partnerships Officer at Volleyball World, said, “Volleyball World has an ambitious vision for the global growth of the sport. Partnering with Red Tiger strengthens our commercial capabilities as we continue to build a premium, future-facing platform for brands looking to connect with our global audience.”