Volleyball World announce Mizuno as their latest global partner
July 8, 2022
Volleyball World are delighted to put pen to paper on a strategic partnership with Japanese apparel brand Mizuno.
With a focus on increasing sales and delivering ecommerce objectives, the deal was signed during the Men’s Volleyball Nations League (VNL) event in Osaka, Japan.
Volleyball World CEO, Finn Taylor, said: “I believe our strategy to become the global hub for volleyball fans is exciting for brands like Mizuno, who see the huge commercial potential the sport has to connect them with a highly desirable audience.
“The partnership also assists us in connecting with volleyball fans around the world. This was aware right from the start in our discussions with Mizuno, where the focus has been on leveraging our digital capabilities to help drive sales and build an affinity with the global community of volleyball fans.”
Mark Kaiway, Head of Global Marketing at Mizuno, said: “Mizuno has a long, rich history in the sport of volleyball, and with a new, proud member of the Volleyball World family, we truly believe that their digital capabilities will help enhance and strengthen our position in this ever-changing market.
“As Volleyball World has become the main global destination hub for volleyball fans, it’s our aim to continuously provide innovative products, technologies and engaging stories that will truly reflect our commitment to the sport of volleyball. We look forward to a successful future together.”