Volleyball World agrees to multi-year partnership with ESPN in Latin America
By Community | August 25, 2022
Volleyball World has announced a three-year agreement with ESPN giving the trusted network exclusive broadcasting rights in Latin America for all FIVB and Volleyball World events until 2024.
The deal includes both indoor and beach volleyball and is the first-of-its-kind in the region, covering all of Spanish speaking Latin America including Argentina, Colombia and Mexico. Volleyball World will aim to use this historic partnership to further develop initiatives across the Americas and the sport’s Spanish speaking fan base.
The partnership was launched at the inaugural Volleyball World Beach Pro Tour events in Tlaxcala and Rosarito in Mexico and came to further prominence during the Volleyball Nations League, which was broadcast throughout the region.
In the coming weeks, fans will be able to tune in to the Men’s World Championship which will feature Argentina, Mexico and Cuba and the women’s competition that stars Argentina, Colombia and Dominican Republic – further enabling volleyball fans in Latin America to get access to the world’s major events.
Volleyball World CEO Finn Taylor said: “Partnering with ESPN to bring international volleyball and beach volleyball to Latin American fans is an important deal for Volleyball World and signifies the growing popularity of both sports around the world. This deal represents the significant growth in media rights value for volleyball in the region and allows new fans throughout Latin America to watch the very best volleyball and beach volleyball athletes for the next three years.”
FIVB President Dr Ary S. Graça F° said: “ESPN is the perfect strategic fit for helping to reach even more fans in Latin America where there is already a passionate fan base ready for more volleyball content. Volleyball World’s concerted efforts to build the profile of our sport in new and emerging markets is incredibly important to the long-term growth and success of volleyball.
“Of course, this profile building also goes hand-in-hand with the efforts of the FIVB to develop the sport worldwide. As the FIVB strives to provide national teams with the skills and knowledge to reach their full potential and become role models, Volleyball World is working with partners like the ESPN to showcase these heroes of the sport to millions of fans.”