vivo Becomes Official Partner Of UEFA EURO 2020 And 2024
October 20, 2020
vivo has announced a four-year deal with UEFA under which the Chinese smartphone manufacturer will become an official partner for UEFA EURO 2020 and UEFA EURO 2024
This comes after vivo agreed with the Indian Premier League to pull back their title sponsorship of cricket’s biggest global franchise for 2020 as ongoing tensions linger between China and India, with Dream11 taking over the sponsorship for 2020.
vivo has been announced as an official partner for the next two editions of UEFA EURO, the Chinese company becoming the official smartphone provider for UEFA EURO 2020 and UEFA EURO 2024.
Guy-Laurent Epstein, marketing director of UEFA said: “We are delighted to have vivo onboard as a partner for UEFA EURO 2020 and UEFA EURO 2024 – a competition which is followed by millions of football fans around the globe. Vivo is a recent and modern smartphone brand and we sincerely value their commitment to excellence and dedication to giving their customers the best possible experience. With vivo’s help, we are looking forward to connecting football fans globally over the next four years and beyond.”
The announcement also means vivo becomes the first ever presenting partner of the UEFA EURO Opening and Closing ceremonies, where the smartphone manufacturer will work with UEFA in order to create a memorable experience for the millions of viewers around the world, who will watch the tournament unfold.
Denny Deng, CEO of vivo Europe said: “Both UEFA and vivo share a passion for excellence, and for providing unique and fantastic new experiences for our fans. vivo hope to leverage the strengths in smartphones and smart services to work with UEFA, connecting with consumers around the world to create unique, outstanding and innovative human experiences for an extraordinary and unparalleled UEFA EURO.”