Blockchain sportsbiz UEFA

UEFA Signs Alibaba’s AntChain As Global Blockchain Partner

By Taruka Srivastav | June 11, 2021

UEFA and AntChain, Ant Group’s blockchain business, have announced a five-year partnership.

Ant Group is the FinTech arm of Chinese e-commerce giant Alibaba Group.

The aim of the UEFA/AntChain tie up is to explore how blockchain technology can be used to further football’s digital transformation efforts and improve the experiences of fans around the world.

Under the agreement, AntChain will become the official global blockchain partner of UEFA Euro 2020, which kicks off tomorrow, and also the 2024 event.

Meanwhile, the tournament’s top scorer trophy has been designed by Ant Group’s digital payment offshoot Alipay (a UEFA global partner since November 2018).

According to the press release: ” The trophy is sculpted in the shape of the Chinese character “支” (pronounced zhi, and meaning ‘payment’ as well as ‘support’), the barefooted player on the trophy reflects the egalitarian footballing ideal that success on the pitch comes regardless of background or status”.

It adds: “The hash code on the base of the trophy underlines AntChain’s commitment to ensuring a permanent, incorruptible record of the top scorer’s achievements with blockchain technology”.

Blockchain sportsbiz UEFA