Tour de France breaks audience engagement records
July 29, 2022
Warner Bros. Discovery Sports (WBDS) today reports record-breaking audience engagement across 50 markets in Europe for its comprehensive coverage of the Tour de France. Highlights include:
Triple-digit Tour de France streaming growth on discovery+
discovery+ grows its Tour de France streaming audience by five times compared to 2021
Streaming across all digital platforms* including the Eurosport App increases by almost a third (32%) year-on-year
Strong linear performance despite wider industry trend of declining TV consumption
Best overall pan-Europe Tour de France television performance for five years with record audience tune-in in key markets including France, Spain and Norway
TV viewership across Europe on Eurosport 1 and Eurosport 2 rises by 23% versus 2021
Fans are consuming more cycling content, stories and bonus videos online
Increasing video consumption trend on Eurosport.com sees rise in media starts by half (50%) the total from 2021.
Total video minutes watched by fans grows by 40% year-on-year
The ‘home of cycling’ offered viewers access to every minute of all 21 stages of the Tour de France through uninterrupted streaming on discovery+, the Eurosport App and GCN+ in addition to television coverage on Eurosport 1 and Eurosport 2, and news and views from the best cycling experts on Eurosport.com.
It continues to cover every stage of the inaugural Tour de France Femmes across all platforms. This includes expert analysis from its mixed reality Cube studio with its innovations harnessed to further enhance the viewing experience for WBDS’ Tour de France coverage for the first time.
The news follows WBDS’ record half-year announcement earlier in the month, which reported audience growth on every channel and platform during January to June 2022.
